totallyinfused marketing funnels webinar slides

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Quickly and Easily Automate your Sales Funnel and Earn 3-10 Qualified Leads per day

with Molly Richardson, founder of TotallyInfused

Molly Richardson

My 5 Minute PlanTo a Marketing Strategy

• Audience (Social Media, Local, Traditional Media)

• Leads (Opt-ins -> Email Capture)

• Lead Nurturing (Sending out great content/freebies)

• Small Ticket Items

• Larger Ticket Items

• Flip Over and Start Over… Hour Glass

What is a Funnel?

Determine Your End Product

• Delivery Strategy Ex: 4 Week Program, 3 Day Bootcamp, Audio/Video

• TimeframeEx: Webinar Dates, Launch Date, Sale Dates

• PricingEx: $379 for course and $999 for VIP

Lead Capture

• Free Report/Ebook

• Live Webinar

• Video Series

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Webinars are HOT

Video Series must have quality video!

Traffic, where art thou?

• Email List (If you don’t have one, start!)

• Facebook ads

• Facebook page, groups, and profile

• Twitter

• Affiliates

There is typically a gap between your free lead capture and your higher ticket

product purchase. To fill this void, you can sell medium level ticket items to build their

trust before the big purchase.

The PurchaseOnce a customer purchases your product or program, that should not be the end of your communications!

• Survey customers for feedback

• Continually update your product or program

• Offer additional products: Add-ons, extras

• Promote your Coaching Program or DFY Services

Facebook Ads into your Funnel• Page Likes

- This just grows your following but does not directly lead them into your funnel (not recommended)

• Website ClicksDrive traffic to your website or blog posts

• Website ConversionsDrive traffic to your Landing Pages and place a conversion pixel on your Thank You Page

Website Conversions is my recommendation for your Funnel!

Facebook PostsIt’s getting harder and harder for engagement and reach, you must stand out and listen to your audience

• Eye-catching image

• Link

• Brief, easy to read content

• Clear Call to Action

Twitter Your Way to the Top!• Post 10x a day

• Share content from around the web

• 80/20 rule (20% your own content)

• Retweet and Favorite good content

Follow Followers of brands or people that your target audience would follow

MollyER21: Twitter Data

• Using the Twitter Strategy

• 40 followers in the beginning of Oct

• As of lunch: 1231 followers

• New leads daily from around the world

Software Tools

• Email Marketing & Autoresponders

• Landing Pages

• Social Media Tools

• CRM

• Webinars

Email Marketing

• MailchimpStart off small

• GetResponseAnother option, also creates landing pages

• AweberTotal Package

http://totallyinfused.com/aweber

Landing Pages

• MegaphoneLike LeadPages, different look

• LeadPagesVery popular right now!

• OptimizePress2 Most customizable, but there is a learning curve Also has membership portal

http://totallyinfused.com/optimizepress

Social Media Tools• Buffer (Feedly for content curation)

Great for scheduling out content from around the web

• HootsuiteLove for bulk Tweet uploads and seeing lists in streams

• TweetAdderAmazing for multiple accounts, scheduling and more

• SproutSocialRobust but pricey

• MozSEO & Social Media, but also pricey

http://totallyinfused.com/hootsuitehttp://totallyinfused.com/tweetadder

Customer Relationship Management Tools

• Constant Contact

• SugarCRM

• Infusionsoft

• Marketo (heavily B2B)

• Salesforce

http://totallyinfused.com/infusionsoft

Webinar Software

• GoToMeeting

• Google+ Hangouts

• WebinarJam

• WebinarsOnAir

• 22social (completely within Facebook)

Demo of LeadPages, OptimizePress, and Facebook

Conversion Pixels

InfusionLabhttp://totallyinfused.com/infusionlab

“You can't do today's job with yesterday's methods and

be in business tomorrow.”

Freaking Fast FunnelsComing in May!

Birthday Special $197 until April 25th !

www.freakinfastfunnels.com