towards a digital museum - museiforum and musund 2010

Towards a Digital Museum: connecting to visitors in new ways

Malcolm Chapmanmalcolmchapman@hotmail.co.uk

Fredag 29 okt 2010

MUSEIFORUM & MUSUND 2010

Verktyg för framtiden (Tools for the future)

Mot en digital museum: Ansluta till besökare på nya sätt

(http://translate.google.co.uk )

Malcolm Chapmanmalcolmchapman@hotmail.co.uk

Fredag 29 okt 2010

MUSEIFORUM & MUSUND 2010

Verktyg för framtiden (Tools for the future)

‘Traditional’ models of engagement

• Existing web services

• Web1.0– Main corporate website– Project websites– Online collection

New models of engagement

• ‘Emerging’ web services• Web2.0

– YouTube– Facebook– Blogs– Flickr– Twitter– Wikipedia– QR codes

<interact>

Who am I?

• Email – malcolmchapman@hotmail.co.uk• Facebook -

www.facebook.com/malcolm.chapman • Linkedin - uk.linkedin.com/in/malcolmchapman • Twitter - @malcolmchapman• Flickr - www.flickr.com/photos/malcolmchapman/• I do not post on YouTube• I am not a blogger!

Who are you?

• Email ?

• Flickr ?

• YouTube ?

• Blog ?

• Facebook ?

• Linkedin ?

• Twitter ?

</interact>

<traditional>

• Schoolchildren

• Teachers

• Families

• Researchers

• Pre/Post-visit

• No visit

Who is this all for?

“The web is an important tool for engaging visitors and users, widening and deepening access to collections, stimulating and enticing additional visitors…”

“There is a clear demand for detailed, contextualised information about and interpretation of objects and collections on the web…”

“Different user types have different combinations of needs and seek different types of information...”

Audience research

Morris Hargreaves MacIntyre - Great Expectations

So what’s the problem?

• Passive, one way relationship

• Museum– content provider– content deliverer– broadcaster

• Audience– consumer– receiver

That’s all folks!

</traditional>

<new>

By Original by Markus Angermeier Vectorised and linked version by Luca Cremonini [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

New Models

• Audience-specific

• Web users are now more sophisticated

• Increased/greater expectations

• Online experience for its own sake

• Experience in their space

• Experience on their terms

www.manchestergalleries.org/decodingart/

</new>

<future>

Old Masters Picture Gallery, Dresden

www.wired.com/culture/art/multimedia/2007/08/gallery_dresden?slide=1&slideView=4

Nina Simon, The Participatory Museum (http://www.participatorymuseum.org/ ) http://www.slideshare.net/search/slideshow?q=participatory+museum

“…out there the world is a beautiful place with mountains, lakes and the human race…” Krafty, New Order

“I want to see virtual reality where you move into a room and it tells you information and it is realistic…”

Tack !

< malcolmchapman@hotmail.co.uk >

< www.slideshare.net/malcolmchapman >