traceability case study spotlight - gs1

Diane Taillard & Tatyana Dyadyushko, GS1 Global Office

GS1 Industry & Standards Event 2020

Traceability case study spotlight

2 December 2020 (07:30-08:30 CET)

© GS1 2020

GS1 Global Office Traceability Team

Tim Marsh

Senior Director

Traceability,

Provenance &

Sustainability

2

Diane Taillard

Director Consumer

Safety and

Traceability

Aya Abdelaziz

Manager Traceability

and Solutions

Tatyana

Dyadyushko

Senior Marketing

Manager

© GS1 2020

Agenda

1. Cross Border Traceability Project between Hong Kong and Vietnam

- Heidi Ho, Principal consultant, GS1 Hong Kong

- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong

2. FrieslandCampina Traceability user case “from Grass to Glass”

- John Beerens, CSO Kezzler

- Frits van den Bos, Innovation manager, GS1 Netherlands

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© GS1 2020

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© GS1 2020

Meeting etiquette

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Avoid multitasking

Be considerateMute microphone

Keep comments concise

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Be open to other views

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© GS1 2020

Agenda

1. Cross Border Traceability Project between Hong Kong and Vietnam

- Heidi Ho, Principal consultant, GS1 Hong Kong

- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong

2. FrieslandCampina Traceability user case “from Grass to Glass”

- John Beerens, CSO Kezzler

- Frits van den Bos, Innovation manager, GS1 Netherlands

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Cross Border Traceability Project

GS1 Hong Kong & GS1 Vietnam

Heidi Ho and Anson Poon, GS1 Hong Kong

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Project Background

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➢ GS1

❖ To secure GS1 positioning on government engagement and to facilitate G2G collaboration

❖ To strengthen GS1 presence within the industry

❖ To prepare and develop an enabling data platform to support Vietnam's National

Traceability Platform development

➢ Industry:

❖ To provide a traceability tool for industry players to satisfy Vietnam National Traceability

Initiative

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Project Objectives

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Parties

1. C.P. Vietnam Corporation

A chicken processing plant under C.P. Foods which located in Vietnam. It export products to different cities and countries including Hong Kong

2. C.P. Hong Kong A member of C.P. Foods which import various kind of products into Hong Kong market

3. DCL Global Logistics Third Party Logistics Service Providers to support transportation, warehouse and distribution services for C.P. Hong Kong

4. GS1 Vietnam Technical support for Vietnamese exporters on process mapping and implementing global standards and project execution

5. GS1 Hong Kong Provide traceability platformTechnical support for Vietnamese exporters on process mapping and implementing global standards and project execution

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Project Stakeholders

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➢ Charoen Pokphand Foods Public Company Limited (C.P. Foods) is

one of the largest agro-industrial and food business in the world.

➢ It operate in both livestock (swine, broilers, layers, and ducks)

and aquaculture (shrimp and fish) businesses. The vertically

integrated businesses incorporate the manufacturing of animal

feed, animal breeding, animal farming, meat processing, and

food processing.

➢ It has operations in 18 countries, export to approximately 40

countries which across 5 continents which cater to over 3 billion

citizens of the world

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Project Stakeholders

https://www.cp-foods.com/en/cp_story/#overviewhttps://www.undercurrentnews.com/2019/10/31/cp-foods-commits-to-source-fishmeal-from-traceable-legal-sources/

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Project Stakeholders

➢ Products: Frozen Nuggets & Middle Wing

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➢ GTS

➢ GTIN & Batch

➢ SSCC

➢ EPCIS

❖ Hong Kong EPCIS Platform (ezTRACK): EPCIS platform being used to capture data

throughout the supply chain based on the above business steps and exchange the data

with each other to provide the full visibility and information to the relevant parties.

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GS1 Standards

© GS1 2020

➢ Vietnam to Hong Kong

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Project Scope

Key ProcessesReceive

& LoadingShipping Unloading Transporting

Step 2: Goods Received Step 3: Goods Transported to Warehouse

Farm/Man

ufacturer

Packaging &

Processing

Step 1: Goods dispatch from overseas

Consumer

1. Name and contact details of importer*2. Item Description*3. GTIN & Batch No.*

4. Expiry /Best before date*5. Total quantity (net weight)*

6. Carton Box (SSCC)7. Container Number8. Country of Origin*

9. Name and address of processing plant / slaughterhouse10. Registration number of processing plant / slaughterhouse

11. Health Certificate*12. Air waybill no. / container no./ vehicle no.*

13. Order Number*

1. Name and contact details of exporter*2. Date of arrival*

3. GTIN & Batch No.*4. Item description*

5. Expiry /Best before date*6. Total quantity (net weight)*

7. Carton Box (SSCC)8. Container Number

9. HS code 10. Country of Origin*

11. Air waybill no. / container no./ vehicle no.

1. Name and contact details of exporter*2. Date of acquisition*3. GTIN & Batch No.*

4. Date of arrival*5. Item description*

6. Expiry /Best before date*7. Total quantity (net weight)*

8. Carton Box (SSCC)9. Container Number10. Country of Origin*

11. Air waybill no. / container no./ vehicle no.12. Order Number

C.P. Hong KongC.P. Vietnam Corporation DCL Logistics

Receive Transporting

ConsumerVietnamese

Customs / Border

Authority

Inspection

Customs Inspection

EPCIS

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ezTRACK - Data Capture Screen

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ezTRACK - Data Capture Screen

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ezTRACK - Data Capture Screen

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1. Goods Dispatch from Overseas

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2. Goods Received

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3. Goods Transported to Warehouse

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Project Outcome

Project Outcome

1. ACHIEVED food traceability from business to business and business to consumer

It proved that it is feasible to support with full visibility from source to end customers.

2. UPLIFTED brand image through product protection and quality assurance

It proved that it assists product quality assurance and monitoring.

3. ENHANCED Efficiency and visibility

The project showed a potential saving of up to 66% on record management.

© GS1 2020

➢ To working closely with government

stakeholders to lobby their presence in the

coming projects

➢ Lobby relevant stakeholders to participate the

upcoming project, to promote the results and

to extend to different types of products

➢ Extension of data captured with cold chain

related information to provide the full picture

➢ Spread out consumer engagement

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Next

Thank You

Mr. Anson PoonSenior Supply Chain ConsultantE: ansonpoon@gs1hk.org

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© GS1 2020

Agenda

1. Cross Border Traceability Project between Hong Kong and Vietnam

- Heidi Ho, Principal consultant, GS1 Hong Kong

- Anson Poon, Sr Supply Chain Consultant, GS1 Hong Kong

2. FrieslandCampina Traceability user case “from Grass to Glass”

- John Beerens, CSO Kezzler

- Frits van den Bos, Innovation manager, GS1 Netherlands

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December 2020

Frits van den Bos & John Beerens

Traceability user case: From Grass to Glass

Where it all started…

Background

• Consumers need access to timely, clear, reliable information1

• 93% of moms in China find product information insufficient2

• Chinese FDA reshaping traceability legislation3

• More countries increasing attention to traceability

1 Food and Agricultural Organization of the United Nations (UNFAO)2 FRISO-commissioned survey conducted by Nielsen 3 Financial times «China’s baby formula plan hits foreign producers»

RFC’s objectives

TrackEasy App Experience

System Integration

Kezzler codesSecure unique IDs as the foundation

Kezzler’s solution generates millions of

unique and secure IDs:

The codes are carrier agnostic and when

placed on a product, give it a unique ID

1F2L119PT654W35

K89EDK763982KL9

2N7889ER194NGSD

M1PT537WA569SLA

GS1 Digital Link StandardEnabling coherent use of the same code across applications

Example GS1 Digital Link:HTTPS://TO.BRAND.COM/01/12341234123412/21/8S78RRP2ZE82YE6

The Digital Link code can be scanned by a variety of users, including:

• Manufacturing for Hierarchy building and Data association

• In Distribution for rebuilding of hierarchies

• In Retail Point-of-sales to read pricing and register unit as sold

• By Inspectors for checking conformity in distribution and retail

• By Consumer to check authenticity and provenance, or to participate in loyalty program

Kezzler supports the use of SSCC codes for tracking of pallets and containers through Supply chain

Address

Kezzler AS

Dronning Eufemias gate 6

0191 Oslo

Norway

Phone+47 90 211 200

Emailoffice@kezzler.com

Get in touch

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Questions ?

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A poll is coming up next !

Have you already visited GS1

Traceability Case Study Library ?

a) Yes, once.

b) Yes, several times.

c) No, I heard about it but did not visit it yet.

d) No, I have never heard about it.

© GS1 2020 39

GS1 Traceability Case Study Libraryhttps://www.gs1.org/standards/traceability/case-study-library

See top success stories from around the world and learn how businesses are using GS1 standards for traceability

New call for case studies1 Oct – 31 Dec 2020

© GS1 2020 40

A poll is coming up next !

Which traceability case studies

would you like to find in priority

in the library among the following

ones ? (choose maximum 2)

a) Apparel

b) General Merchandise

c) Construction

d) Rail

e) Transport & Logistics

f) Market places

g) Blockchain

h) Digital Link

© GS1 2020 41

Other resources

• “Why is traceability the answer to efficiency and visibility in your supply chain and beyond?” (video) https://www.youtube.com/watch?v=g8qmNzvVDPw

• GS1 standards for traceabilityhttps://www.gs1.org/standards/traceability#gs1-traceability-standards

• For GS1 Member Organisations https://mozone.gs1.org/gs1-traceability-overview/

© GS1 2020 42

Thanks to all the speakers

© GS1 2020

Please take a moment to complete a session survey

Did you enjoy the session?

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© GS1 2020

Contact information

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Diane Taillard

Director Consumer Safety & Traceability

diane.taillard@gs1.org

GS1 Global Office

Blue Tower, Avenue Louise 326, bte 10

B-1050 Brussels, Belgium

+32 2 788 78 39

+32 475 60 02 29

Tatyana Dyadyushko

Senior Marketing Manager

GS1 Global Office

Blue Tower, Avenue Louise 326, bte 10

B-1050 Brussels, Belgium

+32 2 788 78 94

+32 475 92 23 09

Tatyana.Dyadyushko@gs1.org

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