tracking campaign performance with google analytics

TRACKING CAMPAIGN PERFORMANCE

With

Google Analytics@bayoewebid

FOREWORD

• Today, digital is being a part of living , if finds something interesting people just can Google it or share to social media.

• This a sweet spot for advertiser for get in touch with the consumen. So today we easily can find many digital campaign.

CAMPAIGN OBJECTIVES

Awareness (Branding)

• Video Views• Banner

impressions• Unique user

reach

Engagement

• Get fans• Get like• Get comment

Performance

• User registrations

• Newsletter submission

• Email leads• Sales /

purchases

DIGITAL STRATEGIES(COMMONLY USED)

Website / landing

Page

Social Media Posting

Paid Ads(display, search, Video)

Newsletter

Advertorial

Soscon &Buzzer

Campaign

WHICH CAMPAIGN IS CONTRIBUTING TO MY ROI ?

STEPS

• Define channels / media• Setup utm• Short link• Setup goals on analytics• Monitor it !

DEFINE CHANNELS / MEDIA

• Is it on own channel or paid • Is it on social media (FB, YT, Twitter, Instagram, etc)• Is it on advertising campaign (FB Ads, Adwords, Twitter ads, etc)• Is it CPC, CPM, CPA• Is it retargeting campaign ?

GENERATE UTM

• UTM Builder tools :• https://utmbuilder.net/• https://ga-dev-tools.appspot.com/campa

ign-url-builder/• Others : search google with keyword

“utm builder”

MAKE A UTM LIST ON SPERADSHEET

SAMPLE ON SOCIAL MEDIA

SHORTENED IT

Goo.gl Bit.ly s.id

GOALS TYPE IN ANALYTICS

• Goals type with destination is the most used nowdays, since it shows that visitor already do some action and reached at the end of process (eg, thank you page)

OBJECTIVES AND GOALS TYPE

• Leads → use destination• Newsletter submission → use destination• User registration → use destination• Submit Contact → use destination or event• Process / checkout cart → use destination• Downloads PDF / files → use destination or event• Click social media channel → use event

SETUP GOALS

• To setup goals : go to admin > view> goals > + New Goals

Setup GoalsChoose from available template or use custom

Setup GoalsGive your goal some description : eg join newsletter or click share button

Define the type of goals

Setup Goals

set the final page in the proses of newsletter submissions, in this case newsletter-thanks.html

you can set monetary value fot this conversion

Also can set the funnel, so you can see the way visitor join your newsletter.

Setup Guide

Dont forget to verify this goals before saving, to check whether this goal destination was properly setup

CONVERSION ATTRIBUTION

Last Click Attribution

Social Direct Displa

yConversions

First Click Attribution

Display

Conversions

Last Non direct Click Attribution

Social

Direct

Display

Conversions

Conversion & Attribution

PERFORMANCE BY CHANNELS

Go to : Acquisition > Source / Medium

IS IT DIRECT OR ASSISTED?

Go to : conversions > asissted conversions

Conversion Path

See visitor journey in your web before they converted

Recap

1. Define your goals2. Set your goals in analytics, then you can see any contributing

channel to your goals.3. Always monitor and improve it !

THANKS

Got Question ? Email : Bayoewebid (at)gmail(dot)comtwitter: @bayoewebid