traction: a startup guide to getting customers (slideshare summary)

“Traction is basically quantitative evidence of customer demand”

– Naval Ravikant,

founder of AngelList

Channels

1. Brainstorm

2.Rank

3.Prioritize

4.Test

5.Focusing

Product Development & Traction Simultaneously

Brainstorm

Rank

Prioritize

Test

Focusing

Make something people want

3 Phases

Market something people want

Scale your business

• The Law of Shitty Click-throughs

• Inner Circle Tests

• Optimization Through A/B Testing

• Online Tools

• Quantify Your Results

• Critical Path

• Traction Goal

• Milestones

• Department Critical Paths

• Traction Sub-Goals

• Mentors

• Overcome Biases

Traction Trumps Everything!

The Viral Coefficient tells you the number of additional user you can get for each user you bring in.

Time for a viral Strategy?

The best way to figure out the right kind of loop to build is simple:

copy those who have done it before!

Public Relations = traffic + fundraising

SEM Terminology

Social & Display Ads

• Large Ad Networks

• Niche Ad Networks

• Direct Ads

• LinkedIn

• Twitter

• Facebook

• StumbleUpon

• Foursquare

• Tumblr

• reddit

• YouTube

Demographics

Cost

Tracking

Fat-head vs. Long-Tail

• Finding Customers

• Engaging Customers

• Retaining customer

• Revenue• Referrals

Create useful tools like calculators, widgets, and educational micro-sites to get your company in front of potential customers. Its not physics, its engineering as marketing.

- Annual Promotions - Micro-Sites - Widgets

First you have to find them …

• Search Engines

• YouTube

• Delicious

• Twitter

• Social Mention

• Talk to People

VIP Access

Blog Sponsorship

• Standard Partnership

• Joint Ventures• Licensing• Distribution Deals • Supply Partners

Choose your partners wisely!

Build a pipeline of BD deals.

- API’s - Feeds- Crawling Technology - Embed Codes

SPIN SELLINGS = Situation QuestionsP = Problem QuestionsI = Implication QuestionsN = Need-Payoff Questions

Generating Leads

Qualifying Leads

Closing Leads

Sales Funnel

Common Affiliate Programs

• Retail• Coupon/Deal sites• Loyalty programs• Aggregators• Email lists• Vertical sites

• Information Products

• Lead Generation

Strategy & Tactics

Major Affiliate Networks: • Commission Juntion

• ClickBank

• Affiliate.com

• Pepperjam

• ShareASale

• Adknowledge

• Linkshare

• MobAff

• Neverblue

• Clickbooth

• WhateSharek Media

Existing PlatformsoApp StoresoSocial PlatformsoAdd-ons and

• Build an Initial Audience

• Establish Your Mission

• Foster Cross-connections

• Communicate with your Audience

• Be Transparent

• Ensure Quality

Benefits• Building Assets

• Product Development

• Inbound Hiring

You just read how do you feel?