trademarks, logos, colors, and seal for business and ... · and seal for business and project...

The Use of the University’s

Trademarks, Logos, Colors,

and Seal for Business and

Project Communications

• Policy specifics

• Resources/Examples

• Questions

Why do we need a policy?

• Regents priority

– They recognize that there is a problem

when we don’t consistently and correctly

use our marks, logos, and colors

– We (all of us) are expected to correct it

Expectations

• Every U of M communication looks like a U of M communication

– Banks on the recognition and clout of the U

– Instant recognition helps our audiences sort through our many messages

– Ensures content is attributed to the U and rights protected

– Connects our efforts, multiplies our impact

Questions

• Is your project communication:

– Intended for an internal or external

audience?

– Representing your work on behalf of the

University (official communication)?

• Wordmark

• Maroon and gold

• Graphic Standards

• Stationery

• Usage policies

Policy

Wordmark Block M

Copyright statement:

©2009 Regents of the University of Minnesota.

All rights reserved.

Policy

All official umn.edu sites must use the standard Web header and footer

Web Headers and Footers

Jennie Lijewski

Created 2 versions

Improved search

Customized footer

Examples and Resources

Office of Information Technology

Before

110+ separate Web sites 22+ logos

Before

Dozens of print pieces Few other templates

After

Single home page Service-based subsites

AfterFlyer template Card template

AfterPowerPoint templates Posters & more

Brand Standards and

E-Communications Sites

umn.edu/brand

BeforeNo Wordmark & No

Copyright:

Logo tied to Wordmark &

No Copyright:

AfterWordmark & Copyright

included:

Project Logo separate from

Wordmark & Copyright included:

BeforeNo wordmark or branding

elementsNo branding elements

AfterWordmark and branding elements

included by using PowerPoint template

Department logo included:

Wordmark and branding elements

included by using PowerPoint

template:

U Services PMO TemplatesThe U Services PMO Web Site has

project management templates that

meet policy standards

http://www.uservices.umn.edu/pmo/

Questions

Thank you!