traditional media vs. new media: it's just media

@ThomasHynes#prnedu

New Media vs. New Media vs. Old MediaOld Media How to apply tested How to apply tested

communication methods to communication methods to new medianew media

@ThomasHynes#prnedu

Thomas HynesThomas Hynes

Manager, Blogger Manager, Blogger RelationsRelations

@thomashynes@thomashynes

@ThomasHynes#prnedu

Jian DeLeonJian DeLeon

Staff Writer at Staff Writer at Complex MagazineComplex Magazine

@jiandeleon@jiandeleon

@ThomasHynes#prnedu

Thomas MialeThomas Miale

Director, Director, Multimedia Multimedia Engagement, Engagement, MultiVuMultiVu

Blogger: Blogger: notafoodie.comnotafoodie.com

@tmiale@tmiale

@ThomasHynes#prnedu

The Old GuardThe Old Guard

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The New GuardThe New Guard

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It’s Just MediaIt’s Just Media

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Blog Posts Indexed in Last Blog Posts Indexed in Last 24 Hours24 Hours

1,085,9071,085,907

Source: TechnoratiSource: Technorati

@ThomasHynes#prnedu

Total Number of Total Number of Identified BlogsIdentified Blogs

169,467,575169,467,575

Source: TechnoratiSource: Technorati

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New Blogs in Last 24 New Blogs in Last 24 HoursHours

171,022171,022

Source: TechnoratiSource: Technorati

@ThomasHynes#prnedu

The Reach of the The Reach of the BlogosphereBlogosphere

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SF Gate TrafficSF Gate TrafficLast 6 MonthsLast 6 Months

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SFist.com TrafficSFist.com TrafficLast 6 MonthsLast 6 Months

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But Do Blogs Matter?But Do Blogs Matter?Ask Congressman LeeAsk Congressman Lee

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Gawker TrafficGawker TrafficLast 6 MonthsLast 6 Months

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The Mom Family The Mom Family BloggersBloggers

Nearly 4 million Nearly 4 million strongstrong

77% will write about 77% will write about brands they likebrands they like

14% will write about 14% will write about brands they don’t likebrands they don’t like

Source: TechnoratiSource: Technorati

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Where Bloggers BlogWhere Bloggers Blog

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Bloggers Won’t BiteBloggers Won’t Bite

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Read the BlogsRead the Blogs

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Bad Engagement Bad Engagement

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Have a ConversationHave a Conversation

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Good EngagementGood Engagement

@ThomasHynes#prnedu

TakeawaysTakeaways

Don’t be afraid of blogs Do your research Don’t spam Be helpful Be relevant Have a conversation It’s still just media

@ThomasHynes#prnedu

Questions?Questions?

Did we miss something? Shoot us a line.

Tom Miale @tmiale Jian DeLeon @jiandeleon Thomas Hynes @thomashynes