transaksi lebih hemat, hidup lebih hebat

Post on 30-May-2015

96 Views

Category:

Marketing

4 Downloads

Preview:

Click to see full reader

DESCRIPTION

A billboard teaser campaign for BNI's transactional banking services. BNI's USP was their lower transaction costs. Our thought was that the more you saved from transaction costs, the more you could use the money saved for other needs, like making your life more awesome. So we brought this thought to life in a series of copy-driven billboards that articulated the lives of the rich. Just because they saved up thanks to BNI's low transaction costs.

TRANSCRIPT

Transactional BankingHEMAT HEADLINES

Launch Billboard

Billboard for Mass Segment

SUGGESTED PLACEMENT:

Near hawker street food stalls (kakilima)

SUGGESTED PLACEMENT:

Near retail district / shopping centres

SUGGESTED PLACEMENT:

Near F&B businesses / Eateries

SUGGESTED PLACEMENT:

Near F&B businesses / Eateries

Billboard for Youth Segment

SUGGESTED PLACEMENT:

Near College Campus

SUGGESTED PLACEMENT:

Near SPBU / Fuel Station

SUGGESTED PLACEMENT:

Near Convenience Store / Youth Hangouts

SUGGESTED PLACEMENT:

Near Youth Hangouts

Billboard for Family/Housewife Segment

SUGGESTED PLACEMENT:

Near Banking District with multiple ATMs

SUGGESTED PLACEMENT:

Areas with multiple autoshops (such as Radio Dalam)

SUGGESTED PLACEMENT:

Near Housing District

SUGGESTED PLACEMENT:

Near Housing District

Billboard for Business Segment

SUGGESTED PLACEMENT:

Central Business District

SUGGESTED PLACEMENT:

Trade District (such as Mangga Dua)

SUGGESTED PLACEMENT:

Trade District (such as Mangga Dua)

SUGGESTED PLACEMENT:

Trade District (such as Mangga Dua)

Thank You

top related