transform your marketing programs this holiday
Post on 04-Aug-2015
134 Views
Preview:
TRANSCRIPT
Increase in average order value year over year
Holiday sales in 2012 as percentage of annual sales
21% 20%
Sources: Monetate, NRF Center
These eye-opening stats mean no days off for the smart marketer.
So, for this year’s holiday...
Can you listen to purchase intent?Do you have a
promotional calendar?
Are you telling a story?
Five Stages For Your Calendar
51 Pre-Holiday
2 Black November
3 Thanksgiving Weekend
4 Countdown to Christmas
5 After-Christmas
Start Planning Your Promotional Calendar Now
• Stand out in the inbox
• Reach your customers outside of the inbox
• Stay true to your brand
Don’t fall into the discount trap
Connect emotionally with your customers
Give your products context
Craft a Story
Listen For Signals
Go beyond product pages to detect specific actions
Respond in near-real-time to customer behaviors
Use in-store behavior for personalized communications
And now a real gift you’ll want to open right away.
See how to transform your programs in new ways. Learntips and tricks used by the top holiday marketers (aka, your competition).
Watch this on-demand webcast here.
top related