transformation of hr due to web

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Human Resources : Contribution of FB, Google & Web.

in its transformation.

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Internet strategy - Social networking

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Global internet users 2001

Global internet users 2010

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Social media Strategy & life

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Social Media : Tactics & Tools

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| ©2010 Cognizant Technology Solutions Confidential

New Social and Operating

norms dominate the

enterprise

Knowledge work, of

ALL forms, begins to

migrate to its right

location worldwide

Cloud X Social X Broadband X

Mobility = New Computing model…

inside and outside the enterprise

Of Organization, Processes

and Technology

By 2015, these forces will become central- and transformative – to most organizations

Globalization Millennials

Virtualization

Cloud

Computing

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| ©2010 Cognizant Technology Solutions Confidential

The Millennial Generation

Soon to be the majority of employees and customers

•Those born between 1975 and 1995 •1/3 of the world’s population, 1/4 of the US population

– The largest –and most unified - generation in the history of the world

» At a time of the greatest change in history

–Currently 15 to 35 years old

•By 2015, middle management

•By 2020, senior management

•Today dominating and transforming the consumer technology experience…and beginning to change the corporate experience

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The Explosion of Virtualization:

At Many Levels

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75%+ of all U.S. airlines maintenance outsourced

Global Sourcing tripled from 2004 to 2008 to $93 billion

•Current BPO CAGR: 26%

•Current KPO CAGR: 45%

#1 IT issue, 3rd year running

Memory, Storage, Network, Desktop, Data, etc.

US workers from home 1999: 11.6 MM 2009: 23.5 MM 16% of current workforce

Organization

Process

Technology

HP: Majority of US employees work from home Best Buy: “Results Only” ROWE program

Fully virtual outside of the store

Voluntary turnover collapsed, Involuntary turnover

greatly increased

JetBlue: “Homesourcing” Call Center of 700+ reps

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The Explosion of Virtualization: What’s Going On?

The cost of communication, collaboration and coordination have collapsed to almost zero Addressing the fundamentals of the

traditional value chain

Accelerating the core Vs. context debate No longer a “home field advantage” in

owning all elements of the process “One man’s ceiling is another man’s

floor.”

The need to reduce or variabalize capex, Moving to an asset-light model Understanding the separation of knowledge (appreciating)

from hard assets (depreciating) The transition of the Fortune 500 in the last 25 years:

Industrial Value to Knowledge Value Tech winners from tech wreck were asset-light leaders

Improved Employee Productivity and Morale The Fried Egg to the Omelet The Fear: “Social Networking is Social Notworking”

• What happened with your eMail and BlackBerry?

Cognizant 2.0 employee metrics

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“Free” Communications The Attack on Capex

Core vs. Context Employee Work-Life Changes

Customer

Service and

Support

Sales and

Distribution Operations Inbound

logistics

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Then and now.....

Employees of 90’s

Scarcity Mentality Hierarchy/ Chain

Tell Institutional Control

Time-Delayed Concentration

Loyalty Communication Impresses

Controlled Information Corporations Know

Transaction

Employees of this decade Abundant Mentality Purpose at Hand Expressive (like – dislike) Open Real-Time Fragmented Attention Self Satisfaction Lovin’ It, ‘n’ Livin’ It Fierce multitasker Fast food mentality

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Communication in present organisations

Social Networks + Websites: Gather Intelligence. Create Conversation. Foster communities. Create word-of-mouth referrals. YouTube. On Flickr. Ex – Difference Linkedin vs Facebook

Blogs + RSS: Place messages in contextually relevant blogs. Start own blogs. Create interactive user spaces. Syndicate messages.

Virtual Space: VC based connect sessions. Virtual learning platforms

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Impact of web on each stage of ELC

On boarding/Assmln.

Personal development

Recruitment

Old form World without boundaries for recruiter and Passive recruitment. Herd mentality which magnifies the perception + / - Information overload makes decision making easier for

candidate and difficult for recruiter. Researching on a possible candidate is easier Ex : CFO hiring , Survey

A new world of experience with virtualisation. Ex – Second life

Faster networking in new organisation and easy mentoring Understanding about the organisation from peer network and

www makes assimilation faster. Pros & Cons.

Awareness increases participation. Digital world makes much better reach and easy deploy

ability On demand is possible in real sense.

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Employee Engagement

Impact of web on each stage of ELC

Exit

Career development

Statuses makes life more challenging and increases pressure.

Better reach makes more awareness and better planning Compensation administration has seen a sea of change Change in approach to life – “what others perceives you

are doing is more imp than what you are doing”

Possibility of constant communication. Virtual interventions with better impact. Better reach for large organisation. Cultural diversity handled better. Company network and reach enables an employee to perform

better. Ex : C2.O

Unhappy employees can be tracked and preventive steps can be taken.

Issue can become big with the reach which each employee has

Connect with ex employees can create a lot of good will

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Impact on Organisational personality /culture

Beliefs & Convictions

Values & Attitudes Culture

Individual / Group behavior

• Boundary less communication makes this challenging.

• Continuous monitoring is required on the actions.

• The value shift among millennials. Ex

• Traits of Millennial are against the old school of corporate.

• Leadership interest in web and web based communication

• Organisational philosophy on communication would be vital

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SNS Profiles – a sense of Self Worth

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SNS Profiles – a sense of Self Worth

According to Humanistic psychologist Abraham Maslow humans have three basic needs.

One of these was the need for love, affection and belongingness.

Humans need a sense of self-worth.

A Facebook profile (or similar others) has become the perfect tool for people to let the world know all about their interests, their thoughts and their life.

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The Next Wave

Industrial revolution

1960 – 1976

Personal to Human resources

1976 - 1992

Era of Knowledge workforce

1992 - 2001

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Digital and communication Era

2001 - 2011

Future of work

2012 and beyond

US workers working from home - 36% of workers work from home occasionally - 82% of 100 best companies for in USA have work from home policy

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Thanks

Sreejith@healthyworld.in