trend credentials think! mccann erickson

TRENDWATCHING:New source of

marketing inspirationSpecial project by

MODERN WORLD IS MOVING FAST

& YET SPEEDING UP

TODAY SLIGHTLY RESEMBLES THE DAY BEFORE

CONSUMER IS CHANGING EVERYDAY AS WELL

AND EVERY TIMEWE ARE TRYING TO CATCH THE CHANGE WITHTRADITIONALRETROSPECTIVE REASEARCH METHODS, WE ARE LOOKING INTO THE PAST

IT’S LIKE DRIVING A CAR USING REAR-VIEW MIRROR

TRENDWATCH IS THE TOOL TO LOOK FORWARD

THIS TOOL IS NOT ABOUT ASKING

AVERAGE CONSUMER, HOW HE SPENT THE DAY

IT TARGETS TRENDSETTERS, WHO ARE BELIEVED TO SEE THE FUTURE

IT INSPIRES TO CREATE:

NEW PRODUCTNEW RANGE

NEW COMMUNICATION

HEALTHY WAY OF LIFE:striving to keep one’s debits growing - like

mental and physical health

Brands that ride on a trend

GREEN PRODUCTS:Camel Natural Flavor

Nescafe Protect Lipton clear green

5 STAR LIVING:luxury goods and services

market growth

Brands that ride on a trendART EDITION:“LG Art Cool”

special edition with art touch

Do-It-Yourself:creative source is a

differentiating attribute of new consumer generation

Brands that ride on a trendENGAGEMENT

PROMO“Adidas Original”: create your T-shirt

style - promo in Russia and Ukraine

…PAST

FUTURE …

WHERE DO YOU WANT TO BE LOOKING WHEN WORKING

ON YOUR BRAND ?

WE ARE THE 1ST ONUKRAINIANMARKET STARTEDWATCHING TRENDS

OVER 60 TRENDSETTERS IN OUR

BASE

1ST TREND REPORT IN UKRAINE

FEW NUMBERS:

40 DISCOVERED OR

VALIDATED TRENDS 5 CLIENTS

“Trend research by Think!McCannErickson illustrated quite advanced approach to the attempt to obtain better understanding of the

consumer. The creative visualization of the trends was also recognized as an original way to express the meaning behind.”

Inna Nikova, Marketing communication director, Nestle Ukraine

“There were no attempts of systemizing and classifying trends by directions in trend watching before. I think it is right and modern way of trend research performed by THiNK!McCannErickson. It is clear that we should consider actual and future consumer trends

to be competitive on the market.”

Tatyana Rodnina Marketing Director Premium Brands, Slavutych Carlsberg Group

OUR RECOMENDATIONS:

FIND OUT MORE FROM US:

trendwatching@think-mccann.com.ua Tel.: + 38 044 494 28 35

Ukraine, Kyiv 0405013, Pymonenko Street, Business Center FORUM, 6A