trends, tech and tacos: inspiration from 101 at sxsw 2015
Post on 15-Jul-2015
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SXSW 2015
TRENDS, TECH & TACOs
@tanyaholbrook
C O
N T
E N
T
At SXSW 2015 there were
500 talks with the word ‘content’
in the title.
Content needs to fit into the users digital life. Long articles work well on mobile for when people
are queuing, waiting for the bus etc.We need to learn the rules of creating content for
the different platforms.
And it needs to be timely.A great video will always be a great video but….no
one is going to watch a video at 8am but at 4pm everyone bored at work is looking for something
to distract them.
M O
B I
L E
Gen y check their
phones every 5.8 minutes
Mobile now represents 51% of all internet time. @scottBeaumont
I M A
G E
The first thing a Gen Y looks for on a
page is a play button, then a picture, then bullets.
Gen Y are entirely visual learners.
Mashable readers are 8 times more likely to share an image than a link
I M M
E D
I A
C Y
Gen Y doesn’t trust anything
that is too polished
-Media, Millennials and making
news that matters.http://bit.ly/1CpNChj
Google ranks higher on trust because Gen Y thinks the algorithm is impartial.
S H
A R
E D
O
W N
E R
S H
I P
Millennials don’t give a shit about cars
Car ownership is getting so expensive that city dwellers are moving towards a combination of public transport,
lyft or uber and car sharing services like Zipcar.
@bgurley, VC of Uber
Parents are frustrated that their kids won’t get their licenses.
F U
N
Almost every popular and successful app these days was
built to be fun.
The twitter tuning point was the plane landing on the Hudson.
Messing around with these apps gives muscle memory. Then
when something happens like the Hudson crash it’s second nature.
It’s only after that it turning point that they become important.
People have to be able to screw around with apps because that trains them.
@biz
Facebook was built for
college kids to meet girls
D I
V E
R S
I T
Y Read this, Skip that
The importance of segmentation is old wisdom.
People jump around between genres of content, dabbling in their guilty pleasures of Kanye as well
as reading smart political news too.
Media should have a point of view on what it is to be a well read, well rounded individual.
If you’ve read only pop culture articles for 3 weeks for the love of god offer them a politics one to
read.It should be like fitbit but for news.
The goal is to get people to read more stories.
Offer them up more diversity but not options. Less is more.
Engagement goes up when options go down.Daily Beast finds 5 options the most effective.
No more infinite scroll.
S U
P E
R F
A N
S
-http://kk.org/thetechnium/2008/03/1000-
true-fans/
GOT, Bates Motel and grumpy cat all had a big presence at SXSW and with that came massive queues
of fans.
Rise of the Superfan.
P H
I L
A N
T H
R O
P Y The future of
marketing is philanthropy.
Young people want their work to mean something.
Great talent will be offered money and status. In Maslo’s hierarchy of needs in the top of the pyramid is purpose.
To attract talent you have to give them this opportunity.This doesn’t mean you have to be a charity or a B
corporation but you have to do some good.
A S
P I
R A
T I
O N Aspiration
Matters
N E
W
W A
Y S
O F
W O
R K
I N
G
Flexibility is the new stability
30% of Lyft drivers are entrepreneurs who use the service to network
P R
I V
A T
E
S O
C I
A L
M
E D
I A
The most popular way to share
on Daily Beast is Whatsapp
If all things are equal Gen Y prefers to communicate firstly by text, then social media
above all other methods.
70% of Gen Y women would rather solve the problem via text without having to talk to someone.
C U
L T
U R
E
Culture is the single biggest prediction of success for a company.
-http://www.fastcompany.com/1657030/happiness-culture-
zappos-isnt-company-its-mission
Culture trumps advertising
N A
T I
V E
A
D V
E R
T I
S I N
G
-http://www.thedrum.com/news/2015/03/15/six-out-ten-millenials-will-engage-native-ads-
when-content-appeals-0
6 out of 10 Gen Y will engage in native ads when content appeals
A fake profile seducing guys on Tinder to promote the premier of film Ex Machina got a
lot of press.
It should be driven by creativity not trickery.
Nobody goes to a site for the
page takeover
M E
T A
Comedians in cars getting
coffee
F I T
N E
S S Waking up
as a community
Morning rooftop yoga from Yahoo and Pandora and Spotify bringing SoulCycle into
it’s house with top DJs
W E
I R
D
T W
I T
T E
R
For people who prize comic ability, subversiveness & originality is what
passes as cool on twitter.-
http://www.buzzfeed.com/jwherrman/weird-twitter-the-oral-
history#.bsPNvL6rX
-https://medium.com/backchannel/how-meerkat-is-going-to-change-the-2016-election-for-
every-campaign-reporter-and-voter-1daa8954e543
App:MeerkatI M
M E
D I
A C
Y
P E
R S
O N
A L
S I
M P
L I
C I
T Y
App: Evernote
@bgurley, VC of Uber
A N
O N
Y M
I T
Y Apps:Secret and
Yik Yak
C O
P Y
App: Medium
@bgurley, VC of Uber
R O
B O
T S
Mind controlled monkey drones.
F U
N App:Super
If instagram is about how great your life is, Super is that bad sandwich.
F I N
A N
C E
App:eToro &
RobinHood
P R
I V
A C
Y App:Hide my phone
Gives you an additional number.
*For Tinder.
W E
A R
A B
L E
S
Watches, jewellery and lots of fitness/health stuff. Blah blah
blah.
I M A
G E App:
Phhhoto
T A
C O
S
thanks
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