trust and reputation in the peer-to-peer economy

Trust & Reputation in the P2P Economy

Francesca Pick @francesca_spOuiShare Germany & Global

Connector / Kokonsum.org

Commercial

(B2C)

Peer-to-Peer (C2C)

This is where trust is a challenge

…share highly valuable assets

When private individuals…

Can I trust you?

Building trust online

5-star ratings

Verified website

s

Identity verifi-cations

E-Commerce

Building trust online

5-star ratings

Identity verifi-cations

Building trust online

Verified website

s

Building trust online

New trust mechanisms for the p2p economy

Specialty insuranc

e

Real person identity verifi-cation

Social Media

P2P Marketplaces

Specialty insuranc

e

New trust mechanisms for the p2p economy

Social Media

Social Media connect buttons build social context

Real person identity verifi-cation

Airbnb verified ID

2007 2008 2009 2010 2011 2012 2013

DR . AM . DREAMSD . . AM .

10M

3M

Passenger transported

Who is working on solutions ?

Many no longer exist

Portable Trust Badge

Is Trust universal accross different types of sharing platforms?

Can I trust the „trust platform“ that is collecting all my data?

How will this data be used?

Do these trust aggregation platforms foster control, rather than trust?

Challenges

Trust in p2p

marketplaces

Online Identity

Data Security

Privacy

the Web

The new reputation economy

“Reputation capital could create a massive positive disruption in who has power, trust and influence.”

Rachel Botsman, TED Global

Francesca Pickfrancesca@ouishare.net

@francesca_sp

www.ouishare.netwww.kokonsum.org

@ouishare

Thank you!