trust engagement and participation

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Transparency and Participation through

Trust, Sharing, and Engagement

Ken Fischer ken@clickforhelp.com blog: web20blog.org twitter: @web20blog_org

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Transparency and Participation through Trust, Sharing, and Engagement

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People trust people

NOT information or agencies

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Creating trust: Human voice, human face, and relationships over time.

Government the institutionPeople whom you can trust

“The United States has learned that 'trust is the coin of the realm'. …building trust takes time, 'losing it takes mere seconds, and maintaining it may be our most important and most difficult objective'.”Admiral Mike Mullen, Chairman of the US Joint Chiefs of Staff,

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Enable people to build trust.“You Build Trust [through a blog]”

Linda Cureton, Director and CIO Technology and Communications

Goddard Space Flight Center

People know more about you, start to connect with you and believe in your interest in carrying out your common outcome.

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Video with real faces can create trust, grab attention and clarify

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Let the audience be your highlighter

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Engagement: A picture is worth a 1000 comments.

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Participation numbers can be big:1.5 million names in 3 months

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A contest can create participation, engagement and collaboration.

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Risk of TMI?

Should some outlets be reserved for urgent issues?

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Ken Fischerken@clickforhelp.comblog: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook