tubular labs overview
Post on 17-Jan-2017
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The Video Industry is in a Time of Exponential Growth
15M Creators
Uploaded 64M Videos
Generated 265B Views
Last 30 Days
It’s overwhelming. How do publishers and brands make informed content, distribution, and monetization decisions?
The industry needs intelligence, not measurement
• Historical • Static
Real-time Actionable Intelligence
Recommendations
Insights
Measurement
Data
3M+ Creators
1.5B+ Videos
30+ Platforms
400M Viewers 20B Engagements
Content Insights Audience Insights
Tubular Combines Audience Insights & Content Insights
*Patented AudienceGraph Technology
Brands Video Platforms Media Companies Agencies Multi-Channel Networks
Tubular is Quickly Becoming the Standard
The video intelligence software that powers 100+ enterprise customers
We empower decision makers across the video organization
Talent Content Deals Eyeballs Ad Dollars Measurement
PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS
PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS
Grow audience by casting
influencers & finding content opportunities
Grow audience with better performing
content
Improve KPIs by targeting
content & personas
Drive sales from branded content and syndication
Enhance reports & insights delivered
internally & externally
Informing essential decisions in every department
What is Tubular?
Software Custom Insights
Recommendations
Category or Industry
Insights
Brand or Channel Audit
Tent-pole Analysis
Programming Strategy
Audience Insights
LEARN: 360° Insights on Your Content & ALL Content
Trend & Influencer Insight
Campaign Insight
Competitive Insight
Your Content
Audience Insight
Industry & Category Insight
Platform Insight
What is my audience watching?
What are beauty fans watching?
What is the top beauty content on
Facebook?
ACT: Use Insights to Drive Informed Video Decisions
Create the right content for the right audience
Distribute on the right platform
Find aligned influencers
Optimize paid promotion
Benchmark performance & support
sales pitches
PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS
Cast shows and sold 17 to series
Selected DIY as content strategy and grew from 0 to 1.6M views/month. Saved $1M+ in marketing
costs
Identified beauty influencers, sent
product, resulting in over 11K videos, 27M views, $8M in earned
media
Closed deal with Target by showing
alignment of StyleHaul audience with the
brand
Daily analysis to benchmark content &
support internal teams with data
about young audiences
GROW: Your Business and See ROI
Why Tubular?
Cross-Platform
Audience Technology
Real-Time Data
Ecosystem Intelligence
Content Measurement
Unique Demographics
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