iLab.o Living Lab

iLab.o & Living Labs

Why Living Labs?

How to foster business model innovation for small, medium and large enterprises?

How to unlock the power of users in innovation?

How to turn cities into creative, sustainable, smart ecosystems?

Challenges that require cooperative

innovation

A Living Lab is ...

§A real-life test and experimentation environment

§Where users and producers co-create innovations

§ In a trusted, open ecosystem that enables business innovation

iLab.o, the iMinds Living Lab2004 First Living Lab project in Flanders (SMIT & MICT)

2005 Report on potential for ‘permanent’ LL in Flanders + OICB set up

2006 OICB and i-City selected in 1st Wave of European Network of LL

2007 iLab.o set up as horizontal lab in IBBT

2008 Integration MICT competencies

2009 Integration i-City competencies + ENoLL office in Brussels

2010 Strong increase in projects: EU + Flanders

2012 Outreach to cities and SMEs

2013 Launch of Proeftuinen Zorg + iLab.o Top-5 in EU/worldwide

iLab.o Toolbox

The iLab.o toolbox: 5 unique assets

Importance of validated toolbox!

The iLab.o toolbox: User panels

§Recruitment & community management of 15,000 test users §Regular Digimeter market reports on media and ICT usage §Specific categories including urban youngsters, elderly,…

The iLab.o toolbox: User dashboard

§Fully profiled test user & logging database

§Extended and made interoperable with other systems

§ Innovators can have real-time insight in usage

The iLab.o toolbox: App prototyping

§Tools and methods for rapid application prototyping

§Co-design with users and other stakeholders

The iLab.o toolbox: Business Modelling

§Multi-touch business model consensus-building and simulation

§Ready-to-go partnerships with cities, SMEs and other LLs

The iLab.o toolbox: EU network

§ENoLL secretariat in Brussels, 300+ members

§Ready-to-go Partnerships with +/- 30 core LLs in EU

iLab.o output

iLab.o output (1)

demo Validation marketidea

Innovation traject

Exploratory Experimental

fast track

iLab.o output (2)§adoption potential estimation §willingness to pay §business model validation & simulation !

§ambassador identification § real life contextualization §needs & wants, drivers & barriers !

§concept co-creation § feature roadmap §user experience

Business

Marketing

Product

Learn Early & Adapt

Project & Results

living lab markets iMinds*

210112156

* projects in 2013

iLab.o & Media

§ iCinema: Interactive Cinema Applications

§ Barco Digital Cinema en Kinepolis § Online panel N=2006,

active test users N=483 § Currently MiX-ICON research on

voting application § New projects to come

iCINEMA

iLab.o & Smart City

iLab.o & Health

iLab.o & SMEs

iLab.o track record: impact and results

More accurate market potential

Unexpected products & solutions

Boost in business & innovation opportunities

•  Adoption & WTP •  User Behaviour Change

•  Co-design •  Crowdsourcing

•  Local opportunities •  Opportunities beyond borders

More accurate results: Digital TV in Flanders (2004)

DTV segmentation forecast

0

5

10

15

20

25

30

35

40

DTV 2004 2,3 14,7 35,6 20,9 21,1

innovators early adopters early majority late majority laggards

More accurate results: Digital TV in Flanders (2004)

DTV segmentation forecast

0

5

10

15

20

25

30

35

40

DTV 2004 2,3 14,7 35,6 20,9 21,1

innovators early adopters early majority late majority laggards

Timing? ½ y 2 y

Q3 05 Q1 06 Q3 07

? ?

Q3 06

Q2 07

138000

300000

1mio (+882000)

Q3 2007

2006: 140000 40000 Belgacom + 100000 Telenet

Q2 2008

Co-created products: Location-based app for immediate assistance (2011)

§ Initial application: I Can Help §Evolved application after

Living Lab: Whereabouts worldwide

Boost in business & innovation opportunities: Living Labs for foreign SMEs (2009-2012)

§Only fraction of European SMEs do business across national border §We helped SMEs run a Living Lab test abroad and observed impact on turnover §Significant boost in international turnover of participating SMEs

Now meet the team