Download - iMinds Living Labs Overview
iLab.o Living Lab
iLab.o & Living Labs
Why Living Labs?
How to foster business model innovation for small, medium and large enterprises?
How to unlock the power of users in innovation?
How to turn cities into creative, sustainable, smart ecosystems?
Challenges that require cooperative
innovation
A Living Lab is ...
§A real-life test and experimentation environment
§Where users and producers co-create innovations
§ In a trusted, open ecosystem that enables business innovation
iLab.o, the iMinds Living Lab2004 First Living Lab project in Flanders (SMIT & MICT)
2005 Report on potential for ‘permanent’ LL in Flanders + OICB set up
2006 OICB and i-City selected in 1st Wave of European Network of LL
2007 iLab.o set up as horizontal lab in IBBT
2008 Integration MICT competencies
2009 Integration i-City competencies + ENoLL office in Brussels
2010 Strong increase in projects: EU + Flanders
2012 Outreach to cities and SMEs
2013 Launch of Proeftuinen Zorg + iLab.o Top-5 in EU/worldwide
iLab.o Toolbox
The iLab.o toolbox: 5 unique assets
Importance of validated toolbox!
The iLab.o toolbox: User panels
§Recruitment & community management of 15,000 test users §Regular Digimeter market reports on media and ICT usage §Specific categories including urban youngsters, elderly,…
The iLab.o toolbox: User dashboard
§Fully profiled test user & logging database
§Extended and made interoperable with other systems
§ Innovators can have real-time insight in usage
The iLab.o toolbox: App prototyping
§Tools and methods for rapid application prototyping
§Co-design with users and other stakeholders
The iLab.o toolbox: Business Modelling
§Multi-touch business model consensus-building and simulation
§Ready-to-go partnerships with cities, SMEs and other LLs
The iLab.o toolbox: EU network
§ENoLL secretariat in Brussels, 300+ members
§Ready-to-go Partnerships with +/- 30 core LLs in EU
iLab.o output
iLab.o output (1)
demo Validation marketidea
Innovation traject
Exploratory Experimental
fast track
iLab.o output (2)§adoption potential estimation §willingness to pay §business model validation & simulation !
§ambassador identification § real life contextualization §needs & wants, drivers & barriers !
§concept co-creation § feature roadmap §user experience
Business
Marketing
Product
Learn Early & Adapt
Project & Results
living lab markets iMinds*
210112156
* projects in 2013
iLab.o & Media
§ iCinema: Interactive Cinema Applications
§ Barco Digital Cinema en Kinepolis § Online panel N=2006,
active test users N=483 § Currently MiX-ICON research on
voting application § New projects to come
iCINEMA
iLab.o & Smart City
iLab.o & Health
iLab.o & SMEs
iLab.o track record: impact and results
More accurate market potential
Unexpected products & solutions
Boost in business & innovation opportunities
• Adoption & WTP • User Behaviour Change
• Co-design • Crowdsourcing
• Local opportunities • Opportunities beyond borders
More accurate results: Digital TV in Flanders (2004)
DTV segmentation forecast
0
5
10
15
20
25
30
35
40
DTV 2004 2,3 14,7 35,6 20,9 21,1
innovators early adopters early majority late majority laggards
More accurate results: Digital TV in Flanders (2004)
DTV segmentation forecast
0
5
10
15
20
25
30
35
40
DTV 2004 2,3 14,7 35,6 20,9 21,1
innovators early adopters early majority late majority laggards
Timing? ½ y 2 y
Q3 05 Q1 06 Q3 07
? ?
Q3 06
Q2 07
138000
300000
1mio (+882000)
Q3 2007
2006: 140000 40000 Belgacom + 100000 Telenet
Q2 2008
Co-created products: Location-based app for immediate assistance (2011)
§ Initial application: I Can Help §Evolved application after
Living Lab: Whereabouts worldwide
Boost in business & innovation opportunities: Living Labs for foreign SMEs (2009-2012)
§Only fraction of European SMEs do business across national border §We helped SMEs run a Living Lab test abroad and observed impact on turnover §Significant boost in international turnover of participating SMEs
Now meet the team