tudou policy primer

Tudou.com Tudou.com Policy PrimerPolicy Primer

Made by Mo ZhouMade by Mo Zhou

Tudou.com Policy Primer by Mo Zhou is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.Based on a work athttp://www.slideshare.net/shakiramomo/net-503-tudou-policy-primer

Except those who are in Mainland China if not using proxy(Helft,2009).

Everyone can get access to Youtube

(Shortcut image from Youtube Homepage)

Then which website do they use?

Tudou.com

is one of their choice.

(Shortcut image from Tudou.com homepage)

Tudou promotes:Tudou promotes:

““Everyone can be the director of the lifEveryone can be the director of the life”.e”.

(Image from Flikr.com uploaded by Aether Wu)

Here comes the question:

(Image from Flickr.com uploaded by Oberazzi)

Do the users have the grasp of guildlines and rules before stepping into their directors’ life at Tudou.com?

If NOT,…If NOT,…

USER AGREEMENT

CheckIt

Out…

NOW!

(Shortcut Image from Tudou about Registration)

As a user, you can upload:As a user, you can upload:

MusicMusic AnimationAnimation TextText ImagesImages Audio & videoAudio & video(Tudou.com’s Service,2010)(Tudou.com’s Service,2010)

MoreverMorever

“ “ You bear the entire liability for tYou bear the entire liability for the contents uploaded and dissehe contents uploaded and disseminated by using Tudou’s servminated by using Tudou’s service” (Tudou.com’s Service, 20ice” (Tudou.com’s Service, 2010).10).

Meanwhile,Meanwhile,

YOUYOU Tudou

Authorise

• the right to use Your content• the right to send you commercial information

(Tudou.com’s Service,2010)

If the following issues arise,

Tudou bears

No responsibility ！

Backgroud image from Flickr uploaded by codyshuttleworth

Illegal/ unauthorized use of YOUR account and password

Contents uploaded cannot be acquired/browsed by others

If seeing unsuitable/offensive/unpleasant content

To what extent the content will be regared as

offensive and unsuitable?

Great Firewall of China

Great Firewall of China, a filtering system to block sensitive content of Internet connections In Mainland China (August, 2007).

“When an authoritarian regim embraces and adjusts to the inevitabe changes brought by digital communication, the result if what I call ‘networked authoritarianism’ ”(MacKinnon, 2011).

The results after searching “Chen Guangcheng”

Tudou:No result

Youtube:A lot of .

(Shortcut image from Tudou about search results of “Chen Guangcheng”)

(Shortcut image from Youtube about search results of “Chen Guangcheng”)

It can be concluded that…It can be concluded that…

The search results has reflected the poliThe search results has reflected the policycy

of Internet regulation in Mainland China of Internet regulation in Mainland China and proved that the website Tudou.com and proved that the website Tudou.com is also under the supervision of Great Firis also under the supervision of Great Firewall of China.ewall of China.

If the services are NOT available/appropriate outside Mainland China(User Agreement, 2010)

Example:

This video cannot be streamed

outside Mainland China, for the copyright r

eason”.

(Shortcut Image from Tudou about search result of “Beijing Youths”)

What about

？

？

(Image from Flickr uploaded by MikeBlogs)

Users can adopt Copyright Complaint Procedures

to report Any copyright infringement

(Shortcut Image from Tudou about Copyright Policy)

“All of the rights of any software used by Tudou.com to provide network services shall belong to the copyright owner of such software. Without permission of the copyright owner of such software, you shall not reverse engineer, decompile or disassemble such software or otherwise discover its origial codes” (Copyright Policy,2012).

Tudou hasthe

solely right

to

DELETEAny work

InvolvedCopyright

Infringement

WITHOUT prior notice(Copyright Policy,2010b).

(Image from Flickr uploaded by Spojení )

After its merger with Youku.com in March this year(About Us, 2012)

(Image from Flickr uploaded by Micah Sittig) (Imaged from Flickr uploaded by shelisrael1)

NOT ALL the videos can be viewed, which is a big difference compared to the past.

When searching the movie Inception in Tudou’s database

Tudou does NOT have the content of Inception. We advise you to go to Youku.com to watch it.

(Shortcut image from Tudou about search results about Inception)

.

In addition

Be aware of

the circumstances

that result in

Account Cancellation:.

(Original Image from Flickr uploaded byJohan Larsson)

• “Do NOT log on within consecutive 180 days”

• “Uploading content offensive/unsuitable/infringing copyright”

• “Using others’ name or unsuitable words to register” (User Agreement, 2010).

It is YOU who should be responsible for all the behaviours at Tudou.com.

If do NOT agree with any statement above

DO NOT USE TUDOU.COM!

(Original image from Flickr uploaded by 05com)

If you are happy with ALL the rules

START YOUR creative life at Tudou.com!

(Original image from Flickr uploaded by Jem Yoshioka)

References:

About Us. (2012). Tudou. Retrieved from http://www.tudou.com/about_en/

Aether Wu. [Image]. Tudou Logo. Retrieved September 8, 2012, from http://www.flickr.com/photos/atlantic/3774418448/

August, O. (2007). The Great Firewall: China’s Misguided-and Futile-Attempt to Control What Happens Online. Wired, 15(11). Retrieved from http://www.wired.com/politics/security/magazine/15-11/ff_chinafirewall?currentPage=1 codyshuttleworth. [Image]. Piano. Retrieved September 8, 2012, from http://www.flickr.com/photos/codyshuttleworth/7953866712/

Copyright Policy of Tudou. (2012). Retrieved September 8, 2012, from http://copyright.tudou.com/cpfronten/frontagentuser/login

Copyright Policy of Tudou Shortcut. [Image]. Retrieved September 8, 2012, from http://copyright.tudou.com/cpfronten/frontagentuser/login

Helft, M. (2009). Youtube Blocked in China,Google Says. The New York Times,158(54628), pp.A5.

Jem Yoshioka. [Image]. Journey. Retrieved September 8, 2012, from http://www.flickr.com/photos/jemshed/7667315472/

Johan Larsson. [Image]. Not all roades lead to Rome. Retrieved September 8, 2012, from http://www.flickr.com/photos/johanl/248045279/

MacKinnon, R. (2011). China’s “Networked Authoritatianism”. Journal of Democracy, 22(2), pp.32-46. doi: 10.1053/jod/2011/0033.

Micah Sittig. [Image]. Tudou party. Retrieved September 8, 2012, fromhttp://www.flickr.com/photos/msittig/2424714196/

MikeBlogs. [Image]. Copyright symbols. Retrieved September 8, 2012, from http://www.flickr.com/photos/mikeblogs/3020135605/

Oberazzi. [Image]. Question. Retrieved September 8, 2012, fromhttp://www.flickr.com/photos/oberazzi/318947345/in/photostream/

05com. [Image]. No. Retrieved September 8, 2012, from http://www.flickr.com/photos/o5com/4912022499/

Search Results Shortcut of Beijing Youths of Tudou. [Image]. Retrieved September 8, 2012, from http://www.tudou.com/albumplay/dftaqaTPT7Q.html

Search Results Shortcut of Chen Guangcheng of Tudou. [Image]. Retrieved September 8, 2012, from http://www.soku.com/t/nisearch/cHEN%20GUANGCHENG/

Search Results Shortcut of Chen Guangcheng of Youtube. [Image]. Retrieved September 8, 2012, fromhttp://www.youtube.com/results?search_query=CHEN+GUANGCHENG&oq=CHEN+GUANGCHENG&gs_l=youtube.3...5312.11749.0.12099.22.18.1.0.0.1.600.2548.2-6j1j0j1.8.0...0.0...1ac.1j4.fqhFEQitDiw

Search Results Shortcut of Movie Inception of Tudou. [Image]. Retrieved September 8, 2012, from http://www.tudou.com

shelisrael1. [Image]. Youku. Retrieved September 8, 2012, from http://www.flickr.com/photos/shelisrael/3041973760/

Spojeni. [Image]. Remembering Katrina. Retrieved September 8, 2012, from http://www.flickr.com/photos/nodaybuttoday/226397525/

Tudou.com’s Service. (March 2010). Retrieved from http://www.tudou.com/about/agreement_en.php

Tudou Homepage Shortcut. [Image]. Retrieved September 8, 2012, from http://www.tudou.com/

Tudou Registation Shortcut. [Image]. Retrieved September 8, 2012, from http://login.tudou.com/reg.do

User Agreement. (March 2010). Tudou. Retrieved from http://www.tudou.com/about/agreement_en.php

Youtube Homepage Shortcut. [Image]. Retrieved September 8, 2012, from http://www.youtube.com/