turn your camera on

Turn your camera on

Using Instagram, pictures and other apps in Social Media

Brockport SMUGOctober 4, 2012

This photography thing is pretty cool huh?

•Kodak may be going down the tubes but Americans are taking more pictures than ever! •According to Nat’l Geographic: 80 billion photos in 2011, 105 billion by 2015

•JD Power says 2.5 billion camera phones in use in 2009•Holy. Crap.

So why do so many websites look like this?

USE PICTURES•So much content out there, you have no excuse•You can use Creative Commons•You can take great pictures yourself•You can get your audience to help •And you can develop a conversation around those images, leading to more engaged users.

Instagram!•It’s an app. •It’s social•It has cool tools•It’s famous. Facebook bought it•Growing like mad. 900K to 7.3 M daily users in 6 months, according to Comscore.

Lots of Brands are Using it

GEMTVStarbucksCNNAudiESPNBillboard

Colleges too

•UW-Green Bay uses it to drive traffic to other networks and pages•Florida Uses It to Ask Questions•TCU uses it to drive participation during events•Read more at US News

Other ideas for using Instagram

•Post a fun Picture. Ask your audience to remix and share it•Ask for submissions around an event. Let them know you’ll use it.•Contests•Photobooks

It’s not the only game in town

Flickr Lives. Being revitalized. Still very popular, lots of sharing and embedding optionsSearch any app store and you’ll see dozens of apps. Maybe some you already use in your personal lifeShutterfly Snapfish

Ways to capitalize on your photos

From Social Media Examiner:•Create a hook around your photos•Build a story around your photos•Optimize your photos for search (name them with real words)•Make them shareable

Questions Comments Complaints?Dtyler@brockport.edu , @dtyler321, x2306