tv viewing trends
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1
TV Viewing TrendsSaguenay EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Saguenay EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Saguenay EM Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 50 100 150 200 250 300
262.0
25.9
17.1
219.0
55.4
104.5
105.7
73.6
90.0
109.6
26.1
50.1
51.4
36.2
47.3
109.4
29.3
54.4
54.3
37.4
42.7
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0
102030405060708090
10097.2 97.697.8 97.096.8 97.196.0 96.396.8 96.697.7 97.395.7 96.696.9 97.596.1 2006
20072008200920102011201220132014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
30
35
29.327.3
28.826.9
28.626.9
28.0 28.527.5 27.928.9 28.128.2
23.323.621.8
24.3
200620072008200920102011201220132014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
6056.6
52.455.3
51.554.7
51.253.3 54.6
52.7 53.555.4
52.652.8
45.646.243.0
48.0
200620072008200920102011201220132014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0
102030405060708090
10093.6 94.593.7 93.192.7 92.092.4 93.590.9 93.094.2 94.392.4 92.292.6 93.793.3 2006
20072008200920102011201220132014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
2
4
6
8
10
12
14
11.510.911.0 11.011.0 11.111.2 11.2
10.811.7
11.1 11.411.6
9.810.29.6
10.3
200620072008200920102011201220132014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
20
40
60
80
100
120111.1
104.7106.0 105.1105.2 105.7106.4 107.6103.1
111.7106.0 107.1108.1
96.6100.294.5
101.4
200620072008200920102011201220132014
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
* Due to a small sample size, data cannot be provided for this audience
14
Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
* Due to a small sample size, data cannot be provided for this audience
15
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
16
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.9 98.097.9 97.196.9 97.696.7 96.796.6 97.098.0 97.495.5 96.897 98.296.1 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.032.3
29.931.6
29.431.4
29.330.6 31.0
29.9 30.731.3 30.730.4
25.726.324.3
27.1
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
18
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
51.0
47.149.8
46.649.8
46.949.0 50.0
48.2 49.150.147.947.6
42.143.140.3
44.9
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
19
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.3 96.495.1 94.694.8 94.094.5 95.1
91.495.496.4 95.8
92.5 94.695.5 97.094.7 200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
20
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.012.9
12.112.3 12.212.4 12.312.3 12.411.9
13.012.3 12.712.8
11.111.6
10.911.7
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
21
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.0
40.0
60.0
80.0
100.0
120.0
101.895.597.1 97.098.1 98.598.7 100.3
96.0
104.298.4 99.0100.0
91.095.3
90.096.6
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
22
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
* Due to a small sample size, data cannot be provided for this audience
23
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
24
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.8 96.797.5 95.995.5 96.895.3 94.295.7 95.196.5 95.092.2 94.895.2 96.6
92.5 200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
25.423.224.0
22.221.6 21.522.421.1
19.921.321.4 20.6
19.3
15.816.214.9
16.3
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
26
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.022.5
20.120.7
18.718.2 18.118.9
17.516.5 16.616.7
15.414.5
11.912.211.3
12.4
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
27
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.5 94.494.4 92.992.2 91.891.6 91.5
88.292.295.0 93.5
86.791.293.6 94.8
90.2 200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
28
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.010.8
10.39.9 10.2
9.7 9.910.4
9.68.9
10.49.4
10.1
9.0
7.98.5
7.88.5
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
29
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
47.844.6
42.8 42.840.8 41.6
43.8
39.936.9
40.4
36.7 37.8
33.7
29.832.3
29.232.2
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
30
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
31
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 98.899.6 98.798.1 98.097.3 97.998.1 97.799.6 98.397.4 97.096.4 98.696.5 2006
20072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
32
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
30.2
27.028.5
26.226.5 25.626.4 25.525.1 25.226.8
24.023.7
18.819.817.5
20.0
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
33
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
30
26.1
23.424.8
21.922.1 22.122.821.8
20.1 20.221.2
18.717.1
14.81513.5
15.4
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
34
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.6 98.098.2 97.796.9 95.195.4 97.295.0 96.398.9 96.495.3 94.895.8 97.195.5 2006
20072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
35
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
12.511.611.7 11.811.4 11.611.9
11.311.012.0
11.6 11.411.0
9.29.9
8.8
10.2
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
36
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.053.9
50.350.949.1
47.650.051.4
48.4
44.2
48.145.9
44.4
39.8
36.037.533.9
39.3
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
37
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
38
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.6 99.699.4 98.297.7 97.997.0 98.598.3 97.899.4 98.599.0 98.497.2 99.198.2 2006
20072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
39
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
31.329.4
30.627.928.5 27.7
29.0 28.426.9 26.4
29.226.725.7
20.621.218.7
22.3
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
40
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.718.318.8
16.817.116.0
16.816.0
15.2 14.7
16.3
14.112.8
11.111.49.9
11.8
200620072008200920102011201220132014
41
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.9 98.598.9 97.196.9 95.695.9 97.895.4 96.898.7 96.096.6 96.197.2 97.898.2 2006
20072008200920102011201220132014
42
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.013.0
12.312.6 12.411.8
12.212.8
12.411.8
12.312.4 12.112.0
10.010.39.4
11.3
200620072008200920102011201220132014
43
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
40.838.138.6
37.135.3 35.4
37.234.9
33.4 34.234.532.1
29.9
27.027.824.9
29.9
200620072008200920102011201220132014
44
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
45
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.6 99.598.0 98.898.9 98.799.0 99.797.9 99.499.3 99.398.2 98.899.4 99.799.1
200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
46
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
42.139.8
41.639.8
45.0
39.641.1
44.043.4 42.442.5 42.642.9
36.537.534.7
38.3
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
47
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
22.6 21.922.9 22.4
25.4
22.923.8
26.426.027.027.0 27.4
28.5
25.626.225.1
27.8 200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
48
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.1 99.0
94.8 96.998.3 96.598.4 99.395.4
99.097.2 98.397.3 97.797.7 98.998.0 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
49
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
15.914.815.2 15.1
16.115.214.6
16.015.7 16.215.4 15.7
16.8
14.51514.214.7
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
50
Source: BBM Canada ; InfoSys+TV Diary; Saguenay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
42.740.741.9 42.5
45.543.8
42.2
47.947.1
51.648.8
50.3
55.7
50.752.4 51.653.3200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
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