twisted twitter tactics

TWISTED TWITTER TACTICS

Turn Microblogging into a mega traffic channel overnight

Michael Joseph VillarTwitter:@mikevillarBlog: mikevillar.comFacebook: /mikevillarEmail: mike.villar@gmail.comPhone: +639175718857

Sorry to burst your bubble...But the answer to the question “Can I turn

Microblogging into a mega traffic channel

Overnight?” is...

NO.

Do the math...

• @DellOutlet has over 1.2 Million Followers• Dell has been using twitter since 2007• They claim that they have made $3.2 Million in sales directly attributed to Twitter since 2007• Dell’s Annual Revenue is at over $61 Billion

Where your Twitter strategy should be

Marketing & Lead

Generation

Support Desk

PR

How you should see Twitter

Twitter for Marketing and Lead Generation

What value does it add?

Engage your target market Communicate the value of your product Find prospects Establish Presence

Search is your Best Friend

The “Sales Cycle” in Twitter

Prospecting

Pipeline

Sale

Support

Research and Development

Listening Listening

How does one actually sell on Twitter? Get people to Like You (Follow) Get people to Know You (Interact) Get people to Trust You (Retweet) Get people to Act on your tweets

How not to achieve this

Not following enough people Treating Twitter exclusively as a one-

way marketing channel Not interacting with anybody Talking about You all the time Using an Impersonal Brand Not telling your customers that you are

on Twitter

Optimizing Twitter for Business

Optimizing your brandingYour UsernameYour Profile Image

○ A Face vs. a Logo

Tweet like a human being Ask questions Provide answers Share news items Share links Give compliments Retweet, Retweet, Retweet Recommend people to follow Contests and Give aways You can also market

Twitter as a Customer Service Tool

What value does it bring? Additional “Help” channel Conflict Resolution Real-time feedback Promotes goodwill Publicly displays quality customer

service (Social Proof)

@comcastcares

@HomeDepot

@askpaypal

@Jetblue

@Southwestair

Real life case studies

@JetBlue vs. @SouthwestAir

@JetBlue vs. @SouthwestAir

It’s all about Real Time Customer Service...Else:

@mikevillar and @radian6

@mikevillar and @radian6

@mikevillar and PhilippineAid.com

@mikevillar and PhilippineAid.com

MY TWEETDECK

In Conclusion

Stop thinking that Twitter = Traffic/Sales Instead, know that using Twitter as both

a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image

Thank You!And please spread the word about PhilippineAid.com

Follow me on Twitter: @mikevillarAdd me on Facebook: /mikevillarEmail me: mike.villar@gmail.comMy blog: mikevillar.comPhone: +63 917 5718857