two stories about strongly sustainable business models
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The
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Antony Upward, MES, CMC* antony@EdwardJames.biz @aupward #SSBMG
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
Strongly Sustainable Business Model Canvas
A New Visual Tool to Design Businesses Fit for the Future
A Brief Introduction for TiE Institute Social Entrepreneurship Program:
Week 5: Business Model Canvas & Customer DevelopmentOctober 8, 2013
Lots of speaker
Lots of speaker notes, notes, inc. references
inc. references
Builds on many slides Builds on many slides
download and view download and view
in slide show mode in slide show mode
for improved for improved
comprehensioncomprehension
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=
Today…
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But…
=
Today…
Unintended consequences for
4
But…
=
Today…
Unintended consequences for
Increasing risks
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But…
=
Today…
Unintended consequences for
Missed innovation
opportunities
Increasing risks
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But…
=
Today…
Unintended consequences for
Missed innovation
opportunities
Increasing risks
7But imagine if…
=Do Good & Do Well
Less Risk, More Innovation
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Sustainability is “the possibility that human and other life will flourish on this planet forever.” (Ehrenfeld, 2008 p.6)
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Benefit Corporation Legislation
Already Already allall these people these people are innovating to are innovating to
embrace the possibilities embrace the possibilities of sustainability of sustainability
as flourishingas flourishing
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Real Context of Business
Context: Environment (Physical / Chemical / Biological)
(Monetary)
All Business
(Social/Technology) Context:
Society
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Context:Financial Economy
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THE ENDTo Be Continued...To Be Continued...
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Really? People are redefining business
success as the integrated achievement of environmental, social
and economic benefits?
Yes! And since you’re all here talking a course on social entrepreneurship, you’re part of this wave
of change!Congratulations Congratulations
for being leaders!for being leaders!
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OK, so what did you do when you
realized you agreed with all these other
people? Great question and that leads to the
second part of my story…
I went on a quest…
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Inspiration
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What Would a Canvas for Sustainable Business Look Like?
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My Quest… for a Better Business Design Tool
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The Quest Begins
http://hdl.handle.net/10315/20777
…and reaches a major milestone
2010
20122013
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19 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Introducing…The Strongly Sustainable Business Model Canvas
V1.031
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The Profit-First Business Model Canvas: 9 Questions to be Profitable
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3. Channels
But…does this help to design a sustainable business?
1. Customer Segments
2. Value Propositions
4. Customer Relationships
5. Revenue Streams
7. Key Resources
6. Key Activities
9. Cost Structure
8. Key Partners
What’s Missing?Why?
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Lots about money, and the people you financially
transact with…
…(almost) nothing about everyone and everything else
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The
Cont
ext…
Fla
ttene
d
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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“Just” Being Profitable is Not Simple
“And that, in simple terms, is how you start a profitable small business”
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2. Customer
4.Learning& Growth
3. Internal Processes
1. Financial
Useful Perspectives
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2. Customer
4.Learning& Growth
3. Internal Processes
1. Financial
Useful Perspectives
Who does a firm do it to, for and with?
What does a firm do now and in the future?
How, where and with what does the firm do it?
How does a firm define and measure success (in Environmental, Social & Monetary units)?
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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Stro
ngly
Sus
tain
able
Bus
ines
s M
odel
Can
vas –
14
Que
stion
s V1.032
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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Stro
ngly
Sus
tain
able
Bu
sines
s Mod
el C
anva
s V1.031
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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Where does the Quest go Next?
Can I Use it Now?
How Can I Help?
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Help bring Sustainable Innovation to the World!
Become a “First Explorer”– Enables commercial use of the new Canvas now
12 organizations around the globe have joined so far
Join the quest– Crowd-funded collaborative book project
Working Title: Strongly Sustainable Business Model Innovation– 12 International co-authors identified– Crowd-funding starting soon
Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book
– Self Publish 2014 Canvas released under a Creative Commons License free for commercial use
Connect to like-minded colleagues– Linkedin and Facebook
Members from around the globe
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Learn more: http://www.naturalstep.ca/gold-standard
Join a Key Related Project
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TO BECONTINUED…
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Questions / Discussion
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Questions / DiscussionBe Informed: http://signup.SSBMG.com
Share your ideas for the book: http://survey.SSBMG.com
http://www.facebook.com/StronglySustainableBusinessModels
@aupward #SSBMG
Strongly Sustainable Business Model Grouphttp://forum.SSBMG.com
info@SSBMG.com
www.SSBMG.com
Learn More– ~3 minute Audio/Visual Overview
about.SSBMG.com• Learning Map
– wiki.SSBMG.com/home/learning-map• Blogs
– blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward
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Possible Table of Contents
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Copyright
• All images used under applicable creative commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz
/Permissions – This work is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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