two thumbs up—or down—on social media efforts

TWO THUMBS UP (or down) ON SOCIAL MEDIA EFFORTS... Dan Shust - Resource Interactive

David Griner - Luckie & Company

A QUESTION TO GET US STARTED

Burberry Art of the TrenchSocial Microsite

BURBERRY ART OF THE TRENCH

Results:

7.5 million page views150 countries5 million minutes spent on the site1 million Facebook fans10% increase in same-store sales

LET’S VOTE

David’s take: Dan’s take:

IKEA Photo TaggingFacebook Engagement

IKEA PHOTO TAGGING

http://www.youtube.com/watch?v=P_K1ti4RU78

IKEA PHOTO TAGGING

Results:

Lots of PR!

LET’S VOTE

IKEA PHOTO TAGGING

Levi’s Friends StoreSocial Commerce

LEVI’S FRIENDS STORE

Benefits:

More engaged shoppersReal-time custom shopping experiencesEnhanced insight into demand signals

LET’S VOTE

Resource Interactive Off The WallSocial Commerce

SOCIAL COMMERCE

RESOURCE OFF THE WALL

Benefits:

Reward fans with special offers, etc. Allow fans to shop without leaving FacebookShareable with all commerce capabilities

LET’S VOTE

ABSTAIN

Uniqlo UTweetTwitter API

UNIQLO UTWEET

http://www.youtube.com/watch?v=b5IyQE2AY38&feature=related

UNIQLO UTWEET

Results:

Uniqlo generates fun...againThousands of custom Twitter movies createdTens of thousands of free brand impressions

UNIQLO UTWEET

LET’S VOTE

UNIQLO UTWEET

Jimmy Choo Trainer HuntGeolocation

JIMMY CHOO TRAINER HUNT

Results:

33% increase in sneaker sales40% increase in positive mentions4,000 online participants

LET’S VOTE

Procter & Gamble CauseWorld Third Party App Sponsorship

PROCTER & GAMBLE CAUSEWORLD

Benefits:

Gives “checking in” a purposeMarketers know when a product is in handGame mechanics encourage repeat use

LET’S VOTE

Moosejaw Break Up ServiceEngagement

MOOSEJAW BREAKUP SERVICE

http://www.youtube.com/watch?v=fnkDt5xq2M4

Results:

Over 200 breakups in progress(also a few hookups)Moosejaw fans always wondering “what next?”

LET’S VOTE

Our Tips and Takeaways

David:

Think beyond the launch

Empower your customers on the product level

Engage fans in their daily lives, not in a web browser

OUR TIPS AND TAKEAWAYS

Be part of the experience

Consider tools that are freely available first

Have fun!

OUR TIPS AND TAKEAWAYS

Thanks! For more information about Resource Interactive or Luckie & Company contact:

Dan Shust / Director, Emerging Media - Resource Interactivedshust@resource.comtwitter: @getshust

David Griner / Social Media Strategist - Luckie & Companydavid.griner@luckie.comtwitter: @griner

two thumbs up—or down—on social media efforts

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