typography

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YEAR 10 CD PROJECTTYPOGRAPHY

What is typography? Learn the basic rules and terms of type!

Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible.

Hello everybody please tell

me what kind of typefaceI am? Are you sure ? How do you know?What kind of typeface will you use in your project?Why?

Basic concepts Size Hierarchy and scale If all type was the same size, then it would be difficult to know which was the

most important information on the page. In order to guide the reader, then, headings are usually large, sub-headings are smaller, and body type is smaller still.

Alignment:

rivers

orphan

Key to image: 1. Bowl; 2. Stem; 3. Counter; 4. Arm; 5. Ligature; 6. Terminal; 7. Spine; 8. Ascender; 9. Apex; 10. Serif; 11. Ear; 12. Descender; 13. Crossbar; 14. Finial; 15. Ascender height; 16. Cap height; 17. X-height; 18. Baseline; 19. Descender line

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