typography and user experience in web design

Report

Tags:

Post on 17-Nov-2014

1.504 Views

Category:

Design

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Typography - the most often neglected part of the internet sometimes, but arguably one of the most important. Oliver Reichenstein of information Architects once said that "Web Design is 95% Typography." This holds true. Not only is type use to convey information, but it is also used to navigate and perform tasks. This stat is overwhelming to think about considering how little we actually discuss type in our industry. Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.

TRANSCRIPT

SARA CANNON HTTP://RAN.GE

Sara CannonPartner & Creative Director at Range http://ran.ge

@saracannon !

slideshare.net/saracannon

WEB DESIGN IS

95%TYPOGRAPHY

- OLIVER REICHENSTEIN

NYTimes

CNN

CNN with MIN - min.artequalswork.com

http://min.artequalswork.com

Craigslist

Craigslist Redesign Concept by Lance Culbreth

Hyperlink

Button

hyperlink

BAD TYPOGRAPHY

=BAD USER EXPERIENCE

Drudge Report

Huffington Post

GOOD TYPOGRAPHY

=GOOD USER EXPERIENCE

Medium

nautil.us

refinery29.com

http://refinery29.com

AdAge

IN COMMUNICATION

THE ROLE OF TYPE IN

type

rsq.com

WhoaNellyCatering.com

Moon Camp

Digital Storytelling

nytimes.com/projects/2012/snow-fall

theguardian.com/world/interactive/2013/nov/01/snowden-nsa-files-surveillance-revelations-decoded

pitchfork.com/features/articles/9467-wax-and-wane-the-tough-realities-behind-vinyls-comeback

madebyfriends.co/drones

http://aquatilis.tv

IN NAVIGATION

THE ROLE OF TYPE IN

type

vox.com

Where’s the Menu?!

IN PREFORMING TASKS

THE ROLE OF TYPE IN

type

UserTesting.com

abookapart.com/products/on-web-typography

READABILITY

top related

typography and user experience in web design

role of type

bad typography

good typography

sara cannon http

range http

drudge report

bad user experience

good user experience

Design

designing the experience continuum: typography in the age of...

typography and user experience - ux craft 2014

typography and user experience - wcsf

graphic design ii: the importance of typography in graphic...

a touch of typography responsive typography

user experience

user experience in the software development lifecycle · pdf...

user experience is dead. long live the user experience!

user experience sig anna wichansky senior director,...

designing the experience continuum: typography in the age of...

user experience direct - oracle · user experience direct...

user experience user guide

ideas in typography related to experience design

reading typography—writing typography

customer experience vs user experience

typography basics -...

typography. what do we know about typography?

a good user experience is a safer user experience

design ~ typography typography 101 using typography to...

analisis user experience dan user interface€¦ · skripsi...