typography · typography is not only the letterforms themselves, but how they interact with the...

TYPOGRAPHYBasics

TYPOGRAPHY IS EVERYWHERE

NOT ALL OF IT IS GOOD

Typography is not only the letterforms themselves, but how they interact with the overall design as well as the print medium.

Typography includes many design choices.

• Font• Alignment• Spacing• Color• Background• Even texture

Surf Portugal Magazineby David Carson

TYPOGRAPHY BASICS

Font FamiliesFont Styles

Very Important Note:

Fonts live on individual computers. Macs come with a sample selection. You can download additional fonts from various web sites, but be wary

of malware. I use dafont.com as it is a reputable site.

If you put a document on the web, or send it to the printer, you should be aware that the fonts may not be available on other computers.

For the web, you should use common (web-safe) fonts. For print, you should always package the font with your submission. For smaller

projects, like business cards, you can also turn text into paths.

Alignment

Left RightCenter

Justified

The quick brown fox jumped over

the lazyDog.

The quick brown fox jumped over

the lazyDog.

The quick brown fox jumped over the lazyDog.

The qu ick brown fox jumped over t h e l a z y Dog.

Other

Spacing

Anatomy of Font

Psychology of a Font

Corporate Identity

Appropriate Use of Font

Wedding Funeral

Circus

Wedding Funeral

Circus

Typography can be Greatly Rewarding

And Fun