ucd-social-media-session-oct26th-2011

Social Media Seminar – UCD

Keith Feighery: Digital Strategist

October 2011

www.slideshare.net/kfeighery/ucd-socialmediaoct2011

Career Summary

• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web

and digital applications• Lecturer with DIT on MA in Digital Media

Technologies• Lecturer with Dublin Business School, Griffith

College, Champlain College in Online Marketing and Digital Strategy

Keith.feighery@digitalinsights.ie

Presentation Outline

• The Changing Digital Landscape• Key Social Media Platforms• How to approach using Social Media as a

professional• Case Studies of Organisatons using Social Media• Questions and Answers

Current State of Online Usage in Ireland

Irish Online Stats to Consider

• 77% of all Irish Internet Users use Facebook (approx 2M – 47% population)

• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month

– 4 hours 10 mins Facebook– 2 hours 51 mins Google

• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)

Time Spent UK

The Changing Digital Landscape

Traditional Marketing Vs Social

Engagement

Proliferation of Channels

Social Media Landscape

What is Social Media?

Platforms that allow the sharing of content with dialogue and feedback channels deeply

embedded in them

For Universities, these platforms are where your peers, students and colleagues

communicate

Do you want to engage with them on these platforms?

Key Social Platforms

• Social/Professional Networks– Facebook & LinkedIn

• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Blogger, Twitter

• Video, Audio & Photo sharing– YouTube, Vimeo– Facebook, Flickr, TwitPic, Instagram

• Mobile– Foursquare, Facebook, Twitter, Yelp

• Documents– Slideshare.net, scribd, docstoc

Overview of Channels and Platforms

Facebook

YouTube

Twitter

Podcasts

Have a strategy and plan before you create a professional presence on a platform

Do not rush in without a plan

Success using social channels is predicated on the quality of your content

If you want people to engage you must provide useful and interesting content

Education Use Cases of Social Media

LSE

Vidoes and Podcasts

Facebook Page

Twitter Account

itunes Content

iPhone iTunes Interface

UC Berekely

Video & Podcast Material

Berkeley YouTube Account

Webcasts

iPhone iTunes Interface

Academics using social media

IrishEconomy.ie

Econtalk.org

The Rights Future

Contact Details

Contact Details

www.linkedin.com/in/keithfeighery

www.twitter.com/kfeighery

www.faceboook.com/keith.feighery

keith.feighery@digitalinsights.ie

086 6070274

Thank You