hogeschool van amsterdam interactieve media preparing for the exam ucd hoorcollege blok 1 week 10

Hogeschool van Amsterdam Interactieve Media

Preparing for the exam

UCD hoorcollege blok 1 week 10


Goals

By the end of this college you should: Clearly understand our learning goals for blok 1 Be aware of how learning goals relate to the exam Know which subject areas will be covered in the exam Have some ideas on how to prepare for the exam Understand how to approach the exam itself


Learning goals blok 1

According to the block manual the learning goals for blok 1 were: De student stelt de gebruiker centraal in

productontwikkelingsprocessen. De student kan marktgegevens, klantgedragingsmodellen,

positionering, gebruikersinterviews en observaties gebruiken bij het opstellen van personae.

De student kan personae inzetten bij de ontwikkeling van gebruiksscenario’s.

De student begrijpt de rol van positionering, personae en gebruiksscenario’s in het productontwikkelingsproces.


The purpose of the exam

The aim of any exam is for us to get feedback on your level of understanding of the learning goals

We want to test knowledge of these learning goals


Subjects that will be covered in the exam

What is UCD?

User research

Personas

Scenarios

There will be no questions about segmentation and positioning


What is UCD?(HC UCD blok1 week 4)

Be aware of the various stakeholders (belangen) in a product development process

Be aware of what these different stakeholders focus on

Understand the difference between a client, customer (or consumer) and user

Understand why UCD is necessary

Be able to define User Centred Development (UCD)

Know the stages of a UCD process


User research(HC UCD blok1 week 5)

Understand why interviewing and observing the user is an essential part of the UCD process

Understand some of the ways you can obtain information on user goals and needs

Be aware of the three user observation paradigms

Know the stages in carrying out user observations and interviews

Know some of the problems that can occur when interviewing users


Personas(HC UCD blok1 week 6)

Understand what a persona is in UCD

Know how the advantages of personas

Know the different types of personas

Know the steps involved in creating a persona

Know the different types of goals personas might have


Scenarios(HC UCD blok1 week 7)

Know what a context based scenario is

Understand the role of a context based scenario is in product development

Know the stages in creating context based scenarios

Know the difference between user tasks and goals


Approaching the exam:Before the exam

Study with others Test each other (one with the book, the other(s) must

answer) Check each other’s answers to possible open questions

and discuss them

Make a “crib sheet” (spiek briefje)

Make a check list of what you have to bring to the exam


To bring check-list

Collegecard

At least 2 pens

Pencil

Dummy


Approaching the exam:The day of the exam

Get a good night’s sleep (do not stay up all night “cramming”)

Make sure you go through your checklist before leaving home (have you got everything?)

Try to relax a little before the exam Read through your spiek briefje

Get to the exam room at least 10 minutes before the start time


Approaching the exam:The multiple-choice exam

Read the paper first, note your answers in pencil on the question sheet

Start to fill in the answer sheet Ask yourself is this the right answer?

Check your answer sheet at least once

If in doubt look the other possible answers: are they actually possible, are they logical?


Approaching the exam:The missing words questions

Missing words questions are similar to multiple-choice, but we do not provide you with the answer

Again read all questions first and try to think of the right answers Note them on your question sheet

Read both the English and Dutch versions of the questions

Write your answers on the answer sheet You can answer in Dutch or English (or a combination)

The answers MUST be in the right order to count


Approaching the exam:The open question

Open questions are used to test deeper understanding of key concepts They are a form of “essay” and so should be structured (beginning, middle, end) The open question will ask you to define a concept in your own words or to defend a

position adopted in the UCD course

Read the question carefully first and ask yourself: What is this question asking me? How many parts are there to this question?

What is the answer to each part of the question

Once you have done this write a small plan on the question sheet outlining the answer you plan to write to the question Make sure you note the answers to each part of the question

Answer the question making sure you refer back to your notes

Look out for the following: “In your own words” “Explain why you think this” “Give arguments for your answer”


At the end of the exam

Check your answers if you have time

Make sure your name, class and student number are on all sheets (there will be space for them)


Proeftentamen answers: Multiple-choice

1. C

2. B

3. D

4. B

5. B

6. A

7. B

8. D


Proeftentamen answers: Missing words

1. Task / goal

2. User / requirements / interaction

3. Client / user / customer

4. Leading / stories


Important elements of open question

The question is asking you to use your knowledge of UCD from the course to build an argument for why UCD is important

The key things that need to be mentioned to try to justify UCD to this client are: That there is a difference between the customer and the user -

products need to be designed to allow users to achieve their goals (which are often different from customer goals). UCD allows you to capture these requirements

If they want a business that is sustainable, they want happy customers AND happy users, as happy users make future customers

In addition you could mention: Capturing user requirements allows for better products overall UCD does allow you to understand customer needs too - so you

can kill two birds with one stone (twee vliegen in een klap)

hogeschool van amsterdam interactieve media preparing for the exam ucd hoorcollege blok 1 week 10

Documents

exam slide

ucd process slide

exam room

multiplechoice exam

exam study

user goals

exam ucd hoorcollege

positioning slide