ucommerce marketing foundation - novicell edition

UCOMMERCE MARKETING FOUNDATION

Webinar

AGENDA

Introduction

Marketing Foundation Explained

3 Basic Practical Examples

1 Advanced Real World Example

7 Ideas on How to Kick Start the Christmas Season(Using Marketing Foundation - Some Assembly Required)

ABOUT SØREN SPROGØ

WHAT IS UCOMMERCE?

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eCommerce!

Product Information

ManagementCatalog

Management

Multi Channel Foundation

Web Content Management

Social Commerce

Order Management

Marketing

Foundation

Integration

Search Engine Optimization

CORE

FUNCTIONALITIES

UCOMMERCE CORE

THE THREE A’S

Marketing Foundation Explained

Advertise – Act – Award

DEMO

Free Shipping for orders over X amount

Discount Items / Reduced prices

Product Bundles

…find more examples on our YouTube channel

DEMO: FREE SHIPPING

DEMO: DISCOUNT ITEMS

DEMO: PRODUCT BUNDLES

ADVANCED TRICKS: DGDA.DK

7 IDEAS FOR XMAS

7 IDEAS FOR XMAS

#1Identify customers who hasn’t bought in 6 month.

Make a 10% off, time limited discount code.

Snail Mail a Christmas card with the discount code to those customers.

7 IDEAS FOR XMAS

#2Do a Flash Sale / Popup Sale on specific items or categories.

“Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”

7 IDEAS FOR XMAS

#3Do an automatic Xmas Calendar.

Plan a discount on a specific item eachday until Christmas.

7 IDEAS FOR XMAS

#4Christmas Themed Product Bundles

“Buy these two items and we’ll addSome cute Xmas Antlers to your orderfor free!”

7 IDEAS FOR XMAS

#5Add a time limited banner to your site advertisingwhen’s the last shipping date before Christmas.Or other typical customer service Xmas questions.

Have the same campaign add “Free Gift Wrapping”to all orders and automatically expire on December 24th.

7 IDEAS FOR XMAS

#6Discount codes are brilliant for offline marketing!

7 IDEAS FOR XMAS

#7Identify blogs / websites sending you traffic & orders to you.(Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions)

Generate a time limited 10% off discount code for each site.

Mail it to the site owner with a “Thank you”-note.Do a PS saying he/she’s welcome to share it with the readers.

The Discount Code will expire, but the link last forever!

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@soerens