uea creative edge conference: working with words

Post on 27-Jan-2015

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Presentation for the Future Writing Online panel at the Creative Edge Conference at the University of East Anglia. Event description: Writers and communicators are essential within creative industries, businesses, not-for-profit organisations and charities. Join UEA graduates and employers at the Working with Words: Creative Edge Conference and discover a range of potential careers, including advertising, marketing, public relations, journalism, film, television and more. Panel description: Digital technologies have transformed the way we communicate and work. Careers that involve writing and communicating now have digital at the forefront. While traditional roles are being reinvented, new ones are constantly emerging. What opportunities are available to the graduates of 2015? How tech savvy do you need to be? If everyone's writing online, how do you rise above the noise and establish an income for your writing and communication skills? My description: A response to the challenge of why you might write online as a graduate/soon-to-be candidate for employment.

TRANSCRIPT

WORDSTim Caynes

Writer of words @timcaynes

WORDS

WRITING

words Become

OPINION

writing your

MESSAGE

writing your

AUDIENCES

writing for

NETWORKS

writing for

A REASON

writing for

A REASON SUCH AS

VISIBILITY

VISIBILITY DIFFERENTIATION

VISIBILITY DIFFERENTIATION

OPPORTUNITY

WORDS

CONTENT

words are

CONSUMERS

content for

CONSUMERS that you know

that you don’t know that you need

CONSUMERS ARE

VISIBILITY

CONSUMERS NEED

CONTENT

CONTENT NEEDS

STRATEGY

CONTENT NEEDS TONE

CONTENT NEEDS VALUE

CONTENT DEFINES BRAND

BRAND EQUALS

DIFFERENTIATION

(YOU’RE THE BRAND)

CONTENT

OUTLETS

content needs

OUTLETS microform shortform longform formless

bodyform

PLATFORMS

outlets need

PLATFORMS author/publish

tag/share distribute/syndicate

optimise/die

CONTENT NEEDS

OUTLETS

OUTLETS NEED

PLATFORMS

OUTLETS +

PLATFORMS

OPPORTUNITY

VISIBILITY +

DIFFERENTIATION +

OPPORTUNITY

FUTURE WRITING ONLINE

FUTURE WRITING ONLINE

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