ultimate landing page workshop

presents

The Ultimate Landing Page Workshop

CHRISTOPHER O’DONNELL@markitecht

AGENDA• WARMUP• BENCHMARKS• TOOLS• “THE EXCHANGE”• MESSAGING• APPROACHES• TESTING• WORKSHOP (EXAMPLES)

From blog.intercom.io

BENCHMARKS

WHAT IS A

GOODCONVERSION RATE?

5%VISIT TO LEAD

WHAT IS A

GREATCONVERSION RATE?

¾ABOUT AS GOOD AS IT GETS

TOOLS

TRY THINGS

OPTIONS

• DIY• DESIGNER• DIY AND DESIGNER• VENDOR• VENDOR AND DESIGNER

YOU’LL NEED

FORMSGO FIND SOME

THE EXCHANGE

MESSAGING

TYPES OF MESSAGING

FEAR-­‐BASED

PROMISE-­‐BASED

DESCRIPTIVE

SOCIAL  PROOF

APPROACHES

ALSO KNOWN AS

HOW THE $*#&DO I GET GET 60% CONVERSION RATES?

CONSIDERATIONS  

• HOW  DID  THEY  GET  TO  THE  PAGE?• WHAT  IS  THEIR  STATE  OF  MIND?• HOW  WELL  DO  THEY  KNOW  YOU?• HOW  WELL  DO  THEY  KNOW  WHAT  YOU  ARE  OFFERING?

• HOW  MOTIVATED  ARE  THEY?

BE  AWARE  OF  YOUR  OFFER

• WEBINARS  VS.  EBOOKS

APPROACH TECHNIQUES

Call  to  ac@on

Inters@@al

Inline

TESTING

THINK

BIG

THEN

TUNE

59% 65%

(10%  li()

WORKSHOP

Let’s have at it!• hKp://pages.yoKaa.com/yoKaa-­‐prac@cal-­‐ecommerce-­‐20120508.html

• hKp://smarterer.com/lp/prove_skills_improve_resume

• hKp://www.WorldBrain.org/• hKp://speech4good.com• hKp://speech4good.com/lite• Others?  Yours?

Course TitleCourse TitleINSTRUCTOR NAME