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UNESCO– heritage – tourism – culture –

Kraków

SzymonGatlikMunicipality ofKraków,Poland

Kraków.Main square andRoyal Castle

Destination managementKraków

Policy/opinion making

Tourism

Culture

HERITAGE

Policy/opinion making Kraków

Krakow,Poland,ICEKrakowCongress Centre2-12July 2017

Tourist destination Kraków

In1978onthe1stever UNESCOWorldHeritage List(only 12entries worldwide).

Multi-productcity:Heritage/religion/culture/sport/MICE/medical…

768000inhabitants12.15million visitors(all numbers 2016)

Tourist destination Kraków

Incomingtourism survey 2016– main reason tovisit Krakow

2,80%

3,60%

4,70%

5,20%

6,30%

7,10%

23,20%

35%

business

visiting friends

transit

religiousvisit

visiting relatives

other

resting

heritage,monuments41%

HERITAGETOURISM

RELIGIOUSTOURISM

MUSEUMSMONUMENTS

FESTIVALS/EVENTS

Tourist destination Kraków

AUTHENTICEXPERIENCE

Conservatory protection Kraków

Conservatory protection Kraków

Culture parkKraków

Culture parkKraków

Culture parkKraków

Culture parkKraków

Destination managementKraków

UNESCOCultureHeritage

List

Destination managementKraków

UNESCOCultureHeritage

List

Destination managementKraków

UNESCOCultureHeritage

List

Destination managementKraków

UNESCOCultureHeritage

List

Destination managementKraków

UNESCOCultureHeritage

List

Culture Kraków

Kraków2000– EuropeanCapitalofCulturePraha – 2000Graz– 2003Pecs – 2010Kosice– 2013Plzen– 2015Wrocław- 2016

Culture/Festivals Kraków

Culture Kraków

Culture Kraków

UNESCO/Literature Kraków

UNESCO/Literature Kraków

UNESCO/Literature Kraków

UNESCO/Literature Kraków

UNESCO/Kraków

Culture – Heritage – UNESCO

UNESCO/Kraków

Heritage – UNESCO – Culture