unfinished business design fiction rev

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Scott SmithChangeist 

Unfinished Business Lecture @ OCAD U September 29, 2010 

#designfiction

www.changeist.com

Design Fiction:

Provoking the Future by

Making It

Design Fiction:

Provoking the Future by

Making It

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 About Me

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DesignDesign ForesightForesight

StrategyStrategy

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How do design, our 

imagination and

science fictioninteract?

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Made in 1967, from 1963 novel La Planète des Singes by Pierre Boulle

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Made in 1971, from 1954 novelI Am Legend by Richard Matheson

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P ADD, Star Trek Next Generation

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That¶s all nice, but how do we

make the future happen more

often?

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FuturePast

Fact

Fiction

Histories

Myths

Signals

Scenarios

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Brain Centers

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People who could touch something, instead of just hear or read about it, were

50% more likely to select the ³experienced´ item.² Caltech research

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What¶s Design Fiction got to

do with it?

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Design fiction attempts ³to correct for the

limitations in how we think about the future´. ± Jake Dunagan, Institute for the Future

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³«Science fiction

does not merely 

anticipate but actively 

shapes technological 

futures through its

effect 

on the collective

imagination.´ -Paul Dourish and Genevieve Bell,

³Resistance is Futile´: Reading 

Science Fiction Alongside Ubiquitous

Computing 

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³Design seeks out ways

to jump over its own

conceptual walls²

scenarios, user observation,

brainstorming, rapid 

 prototyping, critical 

design, speculativedesign.´ 

-Bruce Sterling, I nteractions magazine,

May/June 2009

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³How can design participate in

shaping possible near future worlds?

How can the integration of story 

telling,

technology, art and design provide

opportunities to re-imagine how the

world may be in the future?

How does the material act of making 

and crafting things² real, material 

objects ² shape how we think about 

what is possible and how we think 

about what should be possible?´ 

-Julian Bleecker, Near Future

Laboratory 

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Design and Existential Risk: http://designexrisk.wordpress.com/

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W e can¶t keep trying to rewrite the script 

to make our desired endings come true

(good or bad). I f we have our own points

of view²if we OWN  the future²we can

use our powers of synthesis to keeprewriting and rethinking these style

manuals, and make new artifacts to test 

their physics.

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Globalization

Fragmentation

LowGrowth

HighGrowth

The Long Boom

Divided World

Hard Times

Perfect Storm

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 ACTIVE

FUTURES=

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Fringe, Season Two

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The Other Side Our Side

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Stuart Candy and Jake Dunagan, Found Futures Project

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www.the-salvare.com.

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BERG London http://berglondon.com/blog/2009/10/12/the-ghost-in-the-field/

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Prototyping

around known

needs andcapabilities

Prototyping

around

unknown needsand

possibilities

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Not just asking, but making,

³what ifs´.

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Finding the

loosely

distributed

pieces

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Design/Foresight

Futurehacking/

³Guerilla

Futures´StrategicDesign/

Strategic

Foresigh

t

Futurejacking

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What the future will do to you

What you will do to the future

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Now Hiring

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The futurewon¶t

writeitself.

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DesignDesign ForesightForesight

StrategyStrategy

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Further Reading

Julian Bleecker ²http://www.nearfuturelaboratory.com/

Nicolas Nova ² http://www.liftlab.com/think/nova/ Bruce Sterling ²

http://www.wired.com/beyond_the_beyond/category/design-fiction/

Stuart Candy ² http://futuryst.blogspot.com/

Jake Dunagan ² http://www.iftf.org Matt Jones ² http://magicalnihilism.com/

Jason Tester ² http://www.iftf.org/blog/14

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Scott Smith

ssmith@changeist.com

www.changeist.com

@changeist