unisim college marketing programme briefing 2014

Marketing Programme BriefingMr Allan Chia

Dr Guan ChongSchool of Business

Exercise: Taglines or Slogans

Exercise: Tagline/Slogan

• Think of a suitable tagline/slogan for UniSIM that can be used in an advertisement

• Try your best to keep to 5 words or less• Write it on the piece of paper • Also write down your full name• You have 5 minutes to do this exercise• Please write neatly

MARKETING is like preparing a meal

Source : Kotler & Armstrong (2010), Principles of Marketing, Pearson Education

Marketing is about . . . . . .

• Being customer-focused

• Creating customer value and satisfaction

• Offering superior value than your competitors

• Delivering customer satisfaction at a profit

Cultivating the Marketing Mindset

• Behave like a consumer • Think like a marketer• Observe all things that can be marketed• Learn to use Marketing terminology• Be careful about Marketing Myopia• “Marketing is all about brevity”

Marketing Major - Compulsory 80 CU

BUS100 Business Skills and ManagementBUS105 Statistics BUS201 Contract and Agency LawBUS204 Business ExcellenceBUS206 Managing PeopleACC201 Financial AccountingACC203 Managerial AccountingECO201 Managerial EconomicsFIN301 Financial Instruments, Institutions and

MarketsFIN303 Financial ManagementMKT202 Marketing Management MKT351 Consumer BehaviourMKT358 Integrated Marketing CommunicationsMKT361 Business-to-Business MarketingMKT363 Services MarketingMKT390 Marketing Research

Marketing Management

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Core

Major Electives- 20 CU (Choose 4)

BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT354 Brand ManagementMKT355 Multivariate AnalysisMKT356 Marketing for Financial ServicesMKT360 Internet & Social Media MarketingMKT362 PricingMKT364 Case Studies in Marketing Management

CompulsoryApplied Project - MKT488 Marketing Applied Project (10

cu)Integrative Course - BUS488 Strategy (10 cu)

Minor Courses- 40 CU

Choose from:

AccountancyAnalyticsCommunicationHuman Resource ManagementInformation TechnologyPsychologySociologySupply Chain Management

The Power of the Minor

Marketing/Sales–related careers in :

Sales/ Sales ManagementAdvertising & PromotionsPublic Relations and Corporate

CommunicationsCustomer Support ServicesProduct & Brand ManagementRetailing & WholesalingPurchasing & MerchandisingMarketing/ Consumer ResearchE-Marketing

Every organisation in every industry does some form of Marketing

Typical Job Titles For Marketing

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Account ManagerAdvertising ManagerBrand ManagerBuyerFund-raiserConsultantMarket ResearcherSales Manager

Marketing Support OfficerMedia PlannerProduct Development SpecialistProduct ManagerCall Centre ManagerCustomer Services ManagerMarketing Lecturer

BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT362 Pricing

BUS354e Customer Relationship Management MKT352 Sales ManagementMKT356 Marketing for Financial Services

MKT354 Brand ManagementMKT362 PricingMKT364 Case Studies in Marketing Management

MKT354 Brand ManagementMKT355 Multivariate Analysis

MKT354 Brand ManagementMKT360 Internet & Social Media Marketing

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Start with the end in mind

Thank You

Allan ChiaOffice : 62489124Email : allanchiabh@unism.edu.sg

Guan ChongOffice: 62486123Email: guanchong@unisim.edu.sg

Our contact details :