united way communications in 2013 - ui class

United Way Communications 2013

University of IowaApril 17, 2013

@ctrappe

Hi!

• Who is this guy (@ctrappe) ? Where I came from … where I’m heading.

ChristophTrappe.comUWECI.org

@ctrappe

@ctrappe

@ctrappe

One more change: ZMOT

@ctrappe

The Zero Moment of Truth

@ctrappe

Channels

@ctrappe

Brand voice

Serious, but fun. But not silly!

Definitely not markety!

@ctrappe

What’s markety?

• Avoid words like this:– This FANTASTIC event.– Everyone has/will have fun.– Biggest event ever.– The best– The fastest– The slickest

From: ChristophsBlog.com@ctrappe

@ctrappe

Step 2

• Transcript posted to website– Web searches (Adds content and keywords)– Makes it easier for you to find quotes, etc., for

other channels.

@ctrappe

Step 3

• Determine other uses (if not done, yet)• Could depend on topic (Examples: KPACE,

Powerball winner, campaign results)

@ctrappe

@ctrappe

@ctrappe

Questions?

@ctrappe

Did I go over time?

Stay in touch:ctrappe@uweci.org319-804-9853Twitter.com/CtrappeChristophTrappe.comUWECI.ORG

@ctrappe