The Way To Mobile UI Success

2010/07/30 @ Oswald Hsu

Mobile Internet Users in Worldwide Mobile Internet Users in Worldwide

Total Over Total Over 800 Million800 Million

According to Morgan Stanley

Mobile will Be Bigger than Desktop Mobile will Be Bigger than Desktop

Internet in Internet in 5 Years5 Years

According to Morgan Stanley

Mobile Apps in Worldwide will Mobile Apps in Worldwide will

Reach Reach 300,000300,000

How to How to

PromotePromote ??

UIUIPricePrice

Product ExposureProduct Exposure

ServiceService

BrandBrandPopularityPopularity

EventEvent

MediaMedia

AdvertisementAdvertisement

Marketing ToolsMarketing Tools

More Important onMore Important on

Mobile DevicesMobile Devices

Tiny ScreenTiny Screen

Form FactorsForm Factors

“ “ Design is not just what it looks like Design is not just what it looks like

and feels likeand feels like. . Design is Design is how it works. how it works. ””

Steve Jobs

UUserser CCenteredentered DDesignesign

Web Mobile AppWeb Mobile App

Example :Example :

User Requirement User Requirement AnalysisAnalysis

Conceptual DesignConceptual Design

Design &Design &DevelopmentDevelopment

Usability EvaluationUsability Evaluation

Launch &Launch &MaintenanceMaintenance

User Requirement User Requirement AnalysisAnalysis

PrinciplesPrinciples

LearnabilityLearnability

EfficiencyEfficiency

MemorabilityMemorability

SimplicitySimplicity

MappingMapping

FeedbackFeedback

ConsistencyConsistency

Weigh The Weigh The OptionOption

Guide ApplyingGuide Applying

foursquarefoursquare

AIMAIM

Speedy

Advantage

Be aware of …Be aware of …

Game-AlikeGame-Alike

TATTAT

INCREDIBOOTHINCREDIBOOTH

DIACARTADIACARTA

High-End Brand Power

Advantage

Be aware of …Be aware of …

Web ApplicationWeb Application

twittertwitter

facebookfacebook

YouTubeYouTube

GoogleGoogle

Cross-Devices

Advantage

““HTML5 HTML5 is Key to is Key to UnifyingUnifying

Mobile WebMobile Web.”.” Opera

Be aware of …Be aware of …

What We Can What We Can LearnLearn

• Deciding Your Option

• Building UI Based On Conventions

• Creating The Brand Style

ConclusionConclusion

Useful UI Useful UI lead your lead your product to product to ParadiseParadise..

Thank YouThank You

2010 @ Oswald Hsu.