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The Way To Mobile UI Success
2010/07/30 @ Oswald Hsu
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Mobile Internet Users in Worldwide Mobile Internet Users in Worldwide
Total Over Total Over 800 Million800 Million
According to Morgan Stanley
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Mobile will Be Bigger than Desktop Mobile will Be Bigger than Desktop
Internet in Internet in 5 Years5 Years
According to Morgan Stanley
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Mobile Apps in Worldwide will Mobile Apps in Worldwide will
Reach Reach 300,000300,000
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How to How to
PromotePromote ??
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UIUIPricePrice
Product ExposureProduct Exposure
ServiceService
BrandBrandPopularityPopularity
EventEvent
MediaMedia
AdvertisementAdvertisement
Marketing ToolsMarketing Tools
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More Important onMore Important on
Mobile DevicesMobile Devices
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Tiny ScreenTiny Screen
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Form FactorsForm Factors
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“ “ Design is not just what it looks like Design is not just what it looks like
and feels likeand feels like. . Design is Design is how it works. how it works. ””
Steve Jobs
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UUserser CCenteredentered DDesignesign
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Web Mobile AppWeb Mobile App
Example :Example :
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User Requirement User Requirement AnalysisAnalysis
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Conceptual DesignConceptual Design
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Design &Design &DevelopmentDevelopment
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Usability EvaluationUsability Evaluation
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Launch &Launch &MaintenanceMaintenance
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User Requirement User Requirement AnalysisAnalysis
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PrinciplesPrinciples
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LearnabilityLearnability
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EfficiencyEfficiency
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MemorabilityMemorability
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SimplicitySimplicity
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MappingMapping
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FeedbackFeedback
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ConsistencyConsistency
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Weigh The Weigh The OptionOption
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Guide ApplyingGuide Applying
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foursquarefoursquare
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AIMAIM
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Speedy
Advantage
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Be aware of …Be aware of …
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Game-AlikeGame-Alike
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High-End Brand Power
Advantage
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Be aware of …Be aware of …
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Web ApplicationWeb Application
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twittertwitter
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facebookfacebook
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YouTubeYouTube
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GoogleGoogle
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Cross-Devices
Advantage
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““HTML5 HTML5 is Key to is Key to UnifyingUnifying
Mobile WebMobile Web.”.” Opera
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Be aware of …Be aware of …
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What We Can What We Can LearnLearn
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• Deciding Your Option
• Building UI Based On Conventions
• Creating The Brand Style
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ConclusionConclusion
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Useful UI Useful UI lead your lead your product to product to ParadiseParadise..
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Thank YouThank You
2010 @ Oswald Hsu.