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www.karnavatiuniversity.com
UNITEDWORLD SCHOOL OF BUSINESS
BBA (Hons.)
Karnavati University, 907/A, Uvarsad, Dist. Gandhinagar - 382422
www.karnavatiuniversity.com
For more information
079 6674 0500
admission@unitedworld.in
Email enquiries admission@unitedworld.in
Telephone enquiries +91 90330 01242
Find out more, visitwww.karnavatiuniversity.com
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Welcome to Karnavati University
The world today is changing at a very fast pace. And the technique of learning and
responding to these changes is critical for our future successes. The future belongs
to those making it now, so nding a right university is the most important decision
you make at this stage of your life. It all begins with the right learning environment.
Every Karnavati student receives a personalized, transformative learning
experience coupled with practical learning opportunities that respond to the world
moment by moment, live learning environment and the chance to collaborate with
like-minded students. As a Karnavati student, you will have a lifelong advantage,
equipping you with the skills to stand up to intense competition, become globally
mobile and connected with the right people for career success. When I venture
around campus, I feel a special kind of spirit at Karnavati University. Guided through
world-class lectures, all our students are eager, ambitious and ready to challenge
the norm with innovation at the top of mind. Our programmes are inspired by a culture of discipline and focus which results into
Graduates that are condent, capable and prepared for any opportunity. We know you have the potential to make a real difference –
because we have seen many of our students over the years performing just that, living and working in every corner of the globe,
presently working with major corporations, helping disadvantaged communities in the developing countries.
As a graduate of Karnavati University, you will be joining the elite ranks. I very much look forward to sharing the journey as you will
realize your ambition to life.
Dr. Deepak Shishoo Provost
You will feel at home the moment you step on the University ground.
Cutting-edge FacilitiesOur new, sustainable, state-of-the-art buildings and teaching facilities are designed for optimal learning experiences.
And, standing next to our iconic structures, they make our campus even more spectacular.
A City Near Metro City Our Karnavati University Campus is like a city near a metro city – located between Ahmedabad & Gandhinagar. With café,
library, gym, ATM, stationary shop and a temple, you will never miss anything vital.
Karnavati University - Campus
Academic Infrastructure
BBA (Hons.)
While a good business school teaches management
fundamentals and covers the functional areas of an
organization, a great business school transforms the way one
thinks, leads and gives back to the society.
UWSB’s 3-year BBA (Hons.) programme aims at laying a
solid foundation for its students to pursue higher education
in management at Master’s and Doctoral levels or succeed in
the world of business. The programme is designed to provide
holistic education, as it imparts fundamental knowledge of
business and management principles its students.
Activities like management games, quizzes, case studies and
other interactive exercises like workshops and seminars by
eminent people are conducted based on curricular and allied
topics to keep students abreast with the emerging trends in
management and also to expose them to the ever-developing
thought process of practicing managers. Innovative
pedagogy used by UWSB, emphasizes on the development of
communication skills, quantitative reasoning and analytical
skills in line with the needs of the hour. As a result, the
students can gain knowledge of various latest business
practices and processes and apply these in current and
future global business scenario.
A degree in BBA (Hons.) qualies students with the basic
knowledge about corporate world in India & abroad and
provides expertise that makes them understand the diverse
areas of functioning of a successful organization.
A BBA (Hons.) graduate can attain ample career
opportunities and can perform diverse roles such as
¡ Relevant jobs in various disciplines- Marketing, HR,
Finance, IT, etc.
¡ Sales executive or management trainee in the
Sales/Marketing divisions of organizations
¡ Executive Trainee in sectors like FMCG, Consultancy,
Advertising agencies, Brand Management, etc.
¡ Trainee across verticals in Banks and Non Banking
Finance Companies
¡ Entrepreneur / self employed professional
¡ Pursue higher studies- Master of Business
Administration (MBA) and hone their skills further in a
specic management domain.
Karnavati University (KU) offers its students a platform to
unleash their hidden potential and discover the intensity &
nature of talent they are capable of developing. We
encourage students to take up live projects and to participate
in various cultural, social and business events. Such
participation instills condence in them and prepares them
to overcome challenges in their future career and help them
become socially responsible person.
Programme Prospects
Ÿ Highly qualied and experienced educators
and state of the art infrastructure
Ÿ Professional Skills & Personality Development
Training
Ÿ Add on module such as – Team management
skills, Leadership skills, Image management,
Personal branding, Negotiation skills,
Decision making skills
Ÿ Case Study based Pedagogy
Ÿ Industrial Visits, Guest Lectures & Outbound
Training
Ÿ Foreign Language Training
Ÿ Professional Certications in the important
management areas like – Entrepreneurship
(EDII), Project management immersion by top
international institute, Cooperatives
Management (NICM), Rural Management
(IRMA), Digital Marketing (NIIT), Startups
(CII).
Ÿ Visit and Immersion to reputed Institute
Ÿ Study Trip Abroad (optional)
Ÿ Industry Visits and Industry Interaction
Highlights of the Programme
Faculty List
(*partial)
DR. BHUVNESHWAR GUPTA
Ph.D., MBA, M.Sc.
Associate Director (Academic Admin)
DR. KISHOR BHANUSHALI
Ph.D., MBA, MA, DFM (Welingker)
Associate Director
(Doctoral Programme)
PROF. MANAS CHAKRAVARTY
IISW & BM - Kolkata, ACI - Hyderabad
Associate Director (Evaluations)
DR. BUROSHIVA DASGUPTA
Ph.D., University of Calcutta
MA (English), Presidency College, Calcutta
PROF. KAVERI NARANG
PGDM - IIM Calcutta
PROF. PARVINDER SINGH NARANG
PGDM – IIM Calcutta, B.Tech (Hons)
IIT Kharagpur
DR. MAHUA DATTA
Ph.D., MBA (CU), M.Sc., IPMS, Mumbai
PROF. VIBHA JHOL
CA - ICAI, B.Com - Calcutta University
DR. NAMRATA BAJAJ
Ph.D., M.Phil (English), Central University,
Bilaspur, M.A (Ravi Shankar University)
DR. GURMEET SINGH
Ph.D., MBA (Finance), Dr. C V Raman University
M.Com, Gujarat University
DR. SUNIL PATEL
Ph.D., MBA (Marketing), Hemchandra Charya
North Gujarat University
DR. PALLAVI SETH
Ph.D., MA (Economics), MA Lingusitic
(Gujarat University) M.Ed. (Gujarat University)
DR. HIMANSHU BAROT
Ph.D., MBA (Finance), VM Patel Institute
of Management UGC NET
PROF. BHUPINDER ARORA
MA (Psychology), Kurukshetra University
M.Phil (Psychology), Kurukshetra University
PROF. ASEEM KUMAR JHA
LL.M. (IPR), B.A. LL.B (Hons), Gujarat National
Law University, GSET Qualied
DR. SONIA KAUL SHALI
Ph.D., MA (Criminology and Criminal Justice
Administration, University of Lucknow), B.Sc
PROF. MRUGESH NAYAK
M.Sc (IT), Sunrise University
PGDCA (CMC Govt.of India ,Dept of Eloctronics)
PROF. DAISY KURIEN
MBA, B.Sc.
PROF. GAURAV ARORA
MBA (Marketing), ICFAI Business School
BMS, Jai Hind College, Mumbai
PROF. HARDIK GANDHI
Ph.D. (Pursuing), M.Com (Accounts), Gujarat University,
AMFI, UGC (NET)
PROF. BANSARI DAVE
Ph.D. (Pursuing), MBA (Finance & HR),
(Bhavnagar University) M.Phil., Bhavnagar University
PROF. PRIYANKA NAIR
MBA (Marketing), ICFAI National College
B.Com (Gujarat University)
Academic Leadership
PROF. JAYANTA SENGUPTA
IIM Calcutta Mentor
DR. VIJESH JAIN
Ph.D., MIB (IIFT, New Delhi),B.E. (BITS, Pilani)CGBP (USA)Director
MR. R. A. SWAMINATHAN
B.Sc. (Engineering), NIT, JamshedpurMBA, IISWBM, Calcutta UniversityPGDHRM, IGNOU Placement Director
Dr. S. Bhattacharya
MBA, Ph.D.
Associate Director (BBA Programme)
Learning Model
TIME SCALE
Jul - 18
First Year (BBA)
Dec - 24 May - 19 July - 1
Second Year (BBA)
Dec - 24 May - 20
Foundation Adv. Foundation Immersion Adv.
Immersion
Third Year (BBA)
Connection Summer
Break Adv.
Connection
Sem 2 Sem 3 Sem 5 Sem 6Sem 1
Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules Academic and skill Modules
Orientation
Foreign Language
Programme
Sem 4
Summer Break
RURAL IMMERSION PROGRAMME
(IRMA)
COOPERATIVES MANAGEMENT
(NICM)
PROJECT MANAGEMENT IN ASSOCIATION WITH TOP INTERNATIONAL
INSTITUTE
START UP IMMERSION PROGRAMME
BY CII
ENTREPRENEURSHIPIMMERSION PROGRAMME
(EDII)
CERTIFICATE PROGRAMME FOR DIGITAL MARKETING
(NIIT)
INTERNATIONAL IMMERSION PROGRAMME
IN ASSOCIATION WITH REPUTED INSTITUTES
OPTIONAL
EMPLOYABILITY SKILLS IN ASSOCIATION
WITH REPUTED INSTITUTES
OPTIONAL OPTIONAL
UNIVERSITY IMMERSION PROGRAMME IN
ASSOCIATION WITH REPUTED INSTITUTES
Unitedworld School of Business has undertaken additional efforts in this year's academic curriculum (learning model) to introduce and expose the students to various skill development programmes which will help them understand and readily adapt to rapid business, technological and social changes. These certicate programmes shall help provide analytical and problem solving skills and keep them abreast with the trends and changes in a highly competitive and globally dynamic economy.
Specializations
SPECIALIZATIONS
Ÿ SALES & MARKETING
Ÿ FINANCE
Ÿ ENTREPRENEURSHIP AND FAMILY BUSINESS
The curriculum at UWSB is extensive and covers all aspects of
business management to provide students with multi-faceted
knowledge in all areas of management, while ensuring they
gain expertise and specialize in their chosen eld of discipline
of management. The course structure has been designed such
that the students can assimilate this knowledge in the best
possible combination of subjects and time. The details as listed
below, give a comprehensive understanding of the program
spread over the 3 years of the students’ journey at Unitedworld
School of Business.
Course Curriculum
Academic Modules
1. Principles of Management - II
2. Cost Accounting
3. Growth & Structure of Industries
4. Principles of Eco (Macro)
5. Business Mathematics
6. Environmental Studies - II
7. Culture & Civilization
Skill Modules
1. Leadership Skills - II
2. Corporate Communications II
3. Team Management - II
4. MS Ofce - II
5. Foreign Language - II
Semester II
Academic Modules
1. Intro to Marketing Management
2. Intro to Financial Management
3. Intro to HR Management
4. Managerial Economics - I
5. Elementary Statistics
6. Company Accounts & Auditing
7. Entrepreneurship Dev - I
Skill Modules
1. Professional Networking Skills - I
2. Image Mgmt & Pers Branding - I
3. Corporate Comunications - III
4. Nego & Decision Making - II
5. Foreign Language - III
Semester III
Academic Modules
1. Marketing Management
2. Financial Management
3. Human Resource Management
4. Managerial Economics - II
5. Business Statistics
6. Management Info System
7. Entrepreneurship Dev - II
Skill Modules
1. Professional Networking Skills - II
2. Image Mgmt & Pers Branding - II
3. Corporate Comunications - IV
4. Nego & Decision Making - II
5. Foreign Language - IV
Semester IV
Academic Modules
1. Principles of Management - I
2. Financial Accounting
3. Forms of Business Organization
4. Principles of Eco (Micro)
5. Basic Mathematics
6. Environmental Studies- I
7. History of Indian Business
Skill Modules
1. Leadership Skills - I
2. Corporate Communications I
3. Team Management - I
4. MS Ofce - I
5. Foreign Language - I
Semester I
Academic Modules
1. Mercantile Law
2. Business Environment
3. Organizational Behaviour - I
4. Quantitative Techniques
5. International Business
6. Taxation & Audit
7. Operations & SCM
8. Business Research
9. Business Ethics
10. Functional Elective 1
11. Functional Elective 2
12. Emerging Trends in Management
Semester V Semester VI
Academic Modules
1. Industrial Laws & Regulatory Fwk
2. Management Accounting
3. Organizational Behaviour - II
4. Functional Elective 3
5. Functional Elective 4
6. Strategic Management
Dissertation
Eligibility Criteria
Ø 10+2 from any recognized board.
Ø Class 12th students appearing / waiting
for nal result.
Selection Process
Ø Presentation / Group Discussion on a
given topic and a Personal Interview.
Electives will be as per the specialization chosen.
Orientation Program (2 Weeks)
Certicate Courses
About the Programme and PedagogyA three- day Entrepreneurial Immersion Programme presents an experiential based learning along with nuances attached to understanding Entrepreneur-ship. This immersion programme includes important topics such as - Know your Entrepreneurial Quotient, Ideation process , Start-Up Idea generation, Resource / Technology based idea mapping, Financial feasibility of Start-up and then understand ways and means to scale up the start-up for sustain ability. Classes are facilitated in an interactive and participatory manner.
Session PlansŸ Charms of Becoming EntrepreneurialŸ Know Your Entrepreneurial QuotientŸ Start-up Ecosystem in IndiaŸ Entrepreneurship Development ProcessŸ Start-up Idea Generation ProcessŸ Resource/ Technology Based Idea Mapping &
Presentation (Group Exercise)Ÿ Market Analysis: Start-upŸ Financial Feasibility: Start-upŸ Start-up Management and ScalingŸ Start-up Entrepreneur (Interaction)Ÿ Valedictory and Certication
ENTREPRENEURSHIP IMMERSION PROGRAMME IN ASSOCIATION WITH EDII
About the Programme and PedagogyUIP is a premier certication program offered to our BBA(H) students to get exposure to top notch university learning environment with workshops and certication in areas general management focusing on corporate communication and strategic management.
This course is an intensive one week residential program. The course is very carefully structured to ensure that it incorporates high quality in it and Faculties, offering these certicate course, is a perfect blend of knowledge, experience and training skills.It will be benecial for students,to develop an in-depth understanding of the interrelationships crucial to successful business management. This will enable them to be more effective in their career while being sensitive to the issue and challenges confronting people in the other parts of the organization.
Session PlansŸ Historical perspective on strategic management in
businesses.Ÿ Need for better corporate communication and strategy
in a competitive marketŸ Basics of strategic managementŸ Secrets of better corporate communicationŸ Strategic tools and models for modern businesses
UNIVERSITY IMMERSION PROGRAMME INASSOCIATION WITH REPUTED INSTITUTES
About the Programme and PedagogyA three-day rural immersion programme presents a cohesive mix of class as well as eld experience. The class room sessions present a comprehensive picture of rural India , the eld visits provide students an opportunity to connect the classroom learning with the realities on the ground.
Session PlansŸ Rural Society & CultureŸ Rural Development InterventionsŸ Collective Action : Milk Revolution in GujaratŸ Rural Livelihoods and Natural ResourcesŸ Field VisitŸ Understanding Rural Household Economic Decision –
making Behaviour – through a simulation game (Naranpur Express)
RURAL IMMERSION PROGRAMME (IRMA)
PROJECT MANAGEMENT EXCELLENCE - JAPANESE WAY IN ASSOCIATION WITH TOP INTERNATIONAL INSTITUTE
About the Programme & PedagogyThe Japanese philosophy of continuous improvement in processes and structure of every project undertaken has helped businesses achieve all round success. This program talks about this Japanese philosophy called Kaizen meaning 'continuous improvement'. The focus of this program is to teach most effective strategies for achieving project execution excellence through continuous improvement in the processes and structure during project
Session PlanŸ Meaning and aim of Kaizen philosophyŸ Process oriented thinking vs Result oriented thinkingŸ Japanese way of job functions in project managementŸ Kaizen and project managementŸ Visual control and the work stationsŸ The key Kaizen practicesŸ Quality circlesŸ Problem solving techniques
About the Programme & PedagogyThis course aims to provide holistic view of digital marketing. It familiarizes students with various tools and techniques used in digital marketing and will help them devise and plan effective marketing campaigns.
Session PlanŸ Digital Marketing Fundamentals Ÿ Evolution of Digital Marketing Ÿ Content Marketing and StrategyŸ Web Designing and User ExperienceŸ SEO, SEM, Social Media Marketing and StrategiesŸ Display and Afliate Marketing, Email Marketing Ÿ Mobile Marketing, App, Mobile and Web AnalyticsŸ Digital Marketing Planning and Strategy
CERTIFICATE PROGRAMME FOR DIGITAL MARKETING
About the Programme & PedagogyEmployability skills mainly constitute skills, attitude and qualities to get and keep a good job. It is a myth that once a career is chosen one is stuck with that. Employability skills training tries to teach one how to use life skills and positive attitude to prosper and progress in his or her desired professional career and if need be change the path of career in the right direction.
Session PlanŸ Understanding universal employability skills.Ÿ Having and using your life skills to be hired and remain
hired.Ÿ Importance of building knowledge of a desired career.Ÿ Understanding employability characteristics.Ÿ How to build employability skillsŸ Building realistic career goals.Ÿ Building a career plan.Ÿ Learning importance of tradeoffs.
EMPLOYABILITY SKILLS TRAINING AND CERTIFICATION IN ASSOCIATION WITH REPUTED INSTITUTES
COOPERATIVES MANAGEMENT IN ASSOCIATION WITH NICM
About the Programme and PedagogyCooperatives Management is an Indian innovation with several successful examples of excellent organizations operating from India. The management of cooperatives requires specialized knowledge and understanding of policies and practices which are important to the constitution and successful management of cooperative entities which have contributed immensely to the society and workers in most positive manner. The course focuses on basic concepts of cooperatives management and key success factor of establishing cooperative organizations and businesses.
Session PlansŸ History of cooperatives in IndiaŸ Constitution and development of cooperatives in IndiaŸ Organizational structure of typical cooperative
organizationŸ Reporting and documenting in cooperativesŸ Human resources management of cooperativesŸ Examples of most successful cooperative organizations
of India – Case studies
INTERNATIONAL IMMERSION PROGRAMME IN ASSOCIATION WITH REPUTED INSTITUTES
About the Programme & PedagogyIn this era of globalization; students should be exposed to the international environment as organizations can not just rely on domestic workers and domestic market. In the lean period, students are able to go about Singapore, to witness the multi-racial and cultural environment.
Session PlansŸ Role of strategy in global businessŸ Integration- responsiveness frameworkŸ Distinct strategies emerging from the integration
responsiveness frameworkŸ Item for preparing Global Sustainable Business GroupŸ Differences of Cultural Environment and its ImpactsŸ Implications of Political, Legal and Government
Intervention
START UP IMMERSION PROGRAMME BY CII
About the Programme & PedagogyStart-up Immersion Programme will be a hands-on experience covering the exploration and hard decisions that students face when getting their ideas off the ground. The programme aims to create awareness on Start-up and helps students to turn their ideas to venture. The programme consists of classroom modules which help students to understand entrepreneurship as a career, tools to generate and validate their ideas, develop a business plan and learn how to turn it into real Start-up.
Session PlansŸ Overall environment in the country for start-upsŸ Start-up basics-idea to goŸ Best suitable business structure for start-upŸ Get your toolkit ready – legal compliance requirement &
impactŸ Navigate a path to market - identify and examine
sources of start-up fundingŸ Marketing strategy for start-upŸ Team building and resource managementŸ Business plan preparationŸ Role of intellectual property management for start-ups
Specializations
In the world of hyper competition, it has become immensely important to sustain a leading position in the market for every business organization. Marketing is the key area for every business to survive in this market. The Marketing specialization of BBA (H) at UWSB covers important areas of Sales and Marketing like Sales & Distribution, Basics of Digital Marketing, Basic of Advertising, Branding & Positioning, Consumer Relationship Management, and Marketing in Small Business Operations.
Career ProspectsStudents with BBA (H) marketing specialization can expect careers in all kinds of business organization, banks, service marketing companies, direct selling companies, retail companies. They can also become entrepreneurs, distributors of all kinds of products, stockiest, wholesalers and even retailers of established brands.
Programme Outline Ÿ Sales & DistributionŸ Basics of Digital MarketingŸ Basics of AdvertisingŸ Branding and PositioningŸ CRMŸ Marketing in Small Business Operations
Sales & Marketing
With BBA (H) Finance specialization, the students are provided with innovative, basic and rigorous study to evolve as successful nance professional. Along with nancial aspects, this specialization also reinforces the vital managerial and operational skills of the students. Practical aspects like nancial products, nancial markets and nancial services are also included to enhance knowledge of the students.
Career ProspectsFinance department holds the responsibility of the nances of a company. Graduates with this specialization can be Financial Services Providers, Financial Advisors, Finance Managers and Financial Analysts. They can also have careers in different nance companies and banks.
Programme Outline Ÿ Financial ProductsŸ Financial ServicesŸ Financial Markets & ManagementŸ Financial Risk ManagementŸ Understanding Foreign Exchange Market
Finance
With prime focus on leadership, organizational and negotiation skills, this specialization trains the students to deploy their understanding in real-life business situations. Every family business owner faces the challenge to meet the utmost standard of quality and resource management. This specialization provides the skills to acknowledge one's abilities and manage a growing enterprise of one’s own, in the market
Career ProspectsWith numerous startups evolving every day, entrepreneurs are highly paid for their innovative ideas that grow into large-scale businesses in future. Graduates with this specialization could help expand family businesses and start an independent business venture.
Programme Outline Ÿ Basics of Entrepreneurial DevelopmentŸ Developing Business PlanŸ Basics of Project DevelopmentŸ Family Business ManagementŸ Finance and HRM in small and medium organizationsŸ Managing a growing family business
Entrepreneurship and Family Business
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