university of michigan social media 05-28-12

LIKE THE MUSIC?

THE LIST IS ON SPOTIFY: SEARCH FOR “COMMUNICATORS FORUM”

TODAY’S HASHTAG: #UMSocialBLOG: socialmedia.umich.edu

HELLO. I’M JORDAN MILLER. I’M INFLUENTIAL ABOUT SANDWICHES.

@_jordanmiller_

FUN FACTS.

FUN FACTS.Social Media Director

FUN FACTS.Social Media DirectorSpotify lover

FUN FACTS.Social Media DirectorSpotify loverClumsy

CREATION

CREATION SHARING

INTERACTION

CREATION SHARING

INTERACTION

CREATION

SHARING

SOCIAL MEDIA

WHERE WE ARE NOW.

POINTS OF LIGHT

OUR GOAL?

TOTAL SOCIAL MEDIA DOMINATION.

(translated: #1 Higher Ed thought leadership)

WE HAVE TO DO WHAT THE BIG BRANDS DO…

WE HAVE TO DO WHAT THE BIG BRANDS DO…

BUT WE HAVE TO DO IT SMARTER

THIS COST A LOT.

THIS WAS FREE.

IN CASE YOU MISSED IT…

WHAT SHOULD I POST TO FACEBOOK?

FACEBOOK INSIGHTS

MAKE DATA-INFORMED DECISIONS.

OH LOOK.

IT’S A PARTLY CLOUDY DAY ON CAMPUS.

HEY IT’S A BIG BLOCK M AND THEY CLIMBED A MOUNTAIN AND I’M GOING TO SHARE THIS.

EDGERANK

OH, HEY GIRL. JUST WANTED YOU TO KNOW:

FACEBOOK IS INCENTIVIZING YOU TO POST COOL CONTENT.

PHOTO

PHOTO

PHOTO

REACH= THE NUMBER OF PEOPLE WHO HAVE SEEN YOUR CONTENT IN

28 DAYS

ENGAGED USERS= THE NUMBER OF PEOPLE WHO HAVE CLICKED ON

YOUR CONTENT IN 28 DAYS.

REMEMBER WHEN YOU JUMPED OFF THAT BRIDGE IN BRAZIL WITH YOUR TEN BEST FRIENDS?

CLOSE ENOUGH.

WE ARE CUTE AND FLUFFY.

THE INTERNET LOVES CUTE AND FLUFFY.ALSO CONTESTS. IT LOVES THOSE.

LOVE YOUR FANS (BOB’S TRUCK)

LOVEYOURFANS

KNOWYOURFANS

BE TIMELY

WHEN SHOULD I POST?

WELCOME TO THE DAWN OF A NEW ERA

WELCOME TO THE DAWN OF A NEW ERA

TIMELINE

3 TO 5 TIMES PER WEEK

3 TO 5 TIMES PER WEEK

STUDY, STUDY, STUDY.

FACEBOOK INSIGHTS IS YOUR FRIEND

HOW DO I MEASURE SUCCESS?

VIRALITY = THE PERCENTAGE OF PEOPLE WHO HAVE SEEN YOUR STORY WHO HAVE “CREATED A

STORY.”

(REACH/ENGAGED USERS = VIRALITY… SORTA)

In Beta:

Enterprise-level monitoring and reporting.

#UMSOCIAL: JORDAN MILLER

U-M FLINT:ALAINA WIENS

ATHLETICS: JORDAN MALEH

UMHS: LAUREN MCLEOD

ALLUMNI ASSOCIATIO

N: TONJA DEEGANDEVELOPMEN

T: SHANNON RIFFE

ENGINEERING: MATT NIXON

LS&A:RACHEL HARKAI

SOCIAL MEDIA SPECIALISTS

FORUM

Next Steps:

YouTube – completed wireframes and content strategy, move to build phase.

Next Steps:

Best practices for moderators/admins of official U-M social properties.

Next Steps:

More bros with flags.

WHAT HAVE WE LEARNED?

Data-driven decision making

Images speak louder

Don’t just do it betterDo it smarter

Thank you!