unlocking potential, people are the key

Section Divider: Heading intro here.

Citizens Using Technology

Helen Milner

1 December 2010

1,000,000

It’s now very stark the difference between the big groups of our society who are online and who are offline

30.1m people use the internet everyday

Source: ONS 2010

31m people bought goods online in the past 12 months

Source: ONS 2010

17.4m people used the internet to watch TV or listen to the radio

11m more than in 2006

Source: ONS 2010

Top 20 countries by % of population online (2010)

June 2010 data www.internetworldstats.com/top20.htm

2007 compared to 2010(internet use by % of population)

2007 Source: http://www.internetworldstats.com/topusage.htm

30.1m adults use the internet every day BUT 9.1m never use it

Source: ONS 2010

Who is online? (has ever used the internet)

› 99% of 16 – 24 year olds and 96% of people aged25 - 44

› 95% of people earning more than £20,800› 93% of people with a good O Level or GCSE (grade A

–C) or higher qualification› 94% of people who are buying a house with a loan or

a mortgage have an internet connection› 92% of households with dependent children› 87% of Londoners› 84% of men, 81% of men use the internet everyday

Who is offline? (has NEVER used the internet)

› 60% of the over 65s have never used the internet› And 68% of people who are widowed› 55% of people with no qualifications› 31% of people earning less than £10,399› 29% of people from the North East of England› 21% of women

As more people get online the excluded are left further behind

1 2

Why non-users don’t use the internet

“Does the internet improve lives?” Freshminds April, 2009

Internet and peoples lives

3.00

3.50

4.00

4.50

Self Confidence

Overall happiness

Quality of life

Ease of organising social gatherings

Informed on current affairs

Skills to get a new job

Confidence talking to different people on different subjects

Confidence expressingviews to key

decision makers

Connection to family andfriends who aren't local

Informed on local affairs

Internet user Internet non-user

“Does the internet improve lives?” Freshminds April, 2009

More confident

Happier

Better quality of life

More informed

UK online centres users lives – before and after

0%

20%

40%

60%

80%

100%

I do not feel concerned about my levels of qualifications, training or skills

n=75

I do not feel concerned about my work position

n=51

I do not feel concerned aboutmy health

n=75

I felt part of my local community

I communicated as much as I would have liked

with my family

I communicated as muchas I would like to with friends

"Yes" Before "Yes" After

“Does the internet improve lives?” Freshminds April, 2009

Communicate more

Feel more connected to local community

Feel less concernedabout skills, workand health

231,560

Skills Strategy – Nov 2010

› “Using a computer and the internet are now basic skills for employability, and for many other aspects of learning and living.”

The network of UK online centres› 3500 self-managing, independent

community partners– Community & Voluntary centres, Public

Libraries, Education and other venues› Outreach delivery: job centres,

sheltered housing, housing associations, schools, SureStart centres, post offices, village halls

› Approx 30,000 volunteers active in the network today

is part of

is linked to

myguide› 231,560 registrations since 1 April 2010› 95% users very satisfied or satisfied› Simple to use, big buttons› Basics, plus intro to … Facebook et al› High levels of accessibility› Free on the internet for anyone to use› Fully supported with tutors guides

Online Services› £900m – minimum cost saving if all digitally

excluded got online and interacted with Gov› Online Services – online shopping, online

banking, online government› Online Jobs – c. 20% all new jobs not available if

you’re offline› However, only 21% of internet users in group DE

use Government or Council websites– Data from Ofcom Technology Tracker, Quarter 1 2010

Skills Strategy – Nov 2010

› “We will also look to ensure that those who are most disadvantaged can continue to obtain free support for short courses such as Online Basics”

Online Basics

www.HelpPassITon.co.uk

Skills Strategy – Nov 2010

› “The support that they need to get online is often best provided in informal community settings with help from volunteers or friends and family, or integrated as part of other courses.”

Our network of community partners› Community partners

– Community & Voluntary centres, Public Libraries, Education and other venues

– Capacity building– Sharing expertise

› Outreach delivery: job centres, sheltered housing, housing associations, schools, SureStart centres, post offices, village halls

› Growing 30,000 Volunteers and making them a network

231,560… just 769,440

to go

Thank You

hmilner@ufi.comwww.twitter.com/helenmilnerwww.ukonlinecentres.comslideshare.net/helenmilner