usage of refrigerator in everyday life
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ResearchMethodology
Anindita SahaApoorva Jain
Neelam GulrajaniParul Joshi
Noopur
Anchor Faculty:Mamata Rao
11 January 2013
DRE
DDEIID
Refrigeratorsin EverydayLife
Role of
PurposeTo identify patterns in usageTo look for valuable insightsTo identify design opportunities, if any
Alternate Uses of Refrigerators in typical households??
ScopeIt involves the study of the surroundings of a refrigerator in a typical household
Sample includes mostly families,hence homogenous due to time constraint
Limitations
Concentration on exteriors
MethodsPhoto Documentation
Observation
Data Collected(Sample Size: 52 Households)
Effects of Locationon Usage
Locationof Fridge in
terms ofdynamics
Members ColorCategoriesLocation
Photo Documentation
Data Classi�cationLevel 1
UTILITYFORGETTABLES
EMOTIONALDECORATIVEREMINDERS
EATABLES
Data Classi�cationLevel 2
Color
*Sample Size: 52 Households
Categories
*Sample Size: 52 Households
Effects of Locationon Usage
*Sample Size: 52 Households
Location v/sNo. of Members
Members
Members
Members*Sample Size: 52 Households
Observations
“Don’t panic - I’m just here for the stuff on your refrigerator”
- Refrigerator tells the story of a household.- Magnets are properly aligned near the top, to keep them out of children’s reach.- Decorative pieces are again lined up near the top, i.e., at eye level.
- Refrigerators are an effective means of communication.- Magnets on the refrigerator have decorative, emotional or aspirational values.
Further ImprovementsLarger sample sizeMore diversity in samples
Thank You.
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