usage of refrigerator in everyday life

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Research Methodology Anindita Saha Apoorva Jain Neelam Gulrajani Parul Joshi Noopur Anchor Faculty: Mamata Rao 11 January 2013 DRE DDE IID

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The refrigerator, colloquially known as fridge, is a common household appliance that allows the modern family to keep food fresh for longer than before and is found in almost every home these days. With changing times, it has become a necessity today. Without it, day-to-day life can come to a stand still. But a fridge is not just a fridge any more. It is much more. Thus, this research aims to look at the surroundings of a refrigerator instead of the inside to understand the role of refrigerators in everyday life

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Page 1: Usage of Refrigerator in everyday life

ResearchMethodology

Anindita SahaApoorva Jain

Neelam GulrajaniParul Joshi

Noopur

Anchor Faculty:Mamata Rao

11 January 2013

DRE

DDEIID

Page 2: Usage of Refrigerator in everyday life

Refrigeratorsin EverydayLife

Role of

Page 3: Usage of Refrigerator in everyday life

PurposeTo identify patterns in usageTo look for valuable insightsTo identify design opportunities, if any

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Alternate Uses of Refrigerators in typical households??

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ScopeIt involves the study of the surroundings of a refrigerator in a typical household

Sample includes mostly families,hence homogenous due to time constraint

Limitations

Concentration on exteriors

Page 6: Usage of Refrigerator in everyday life

MethodsPhoto Documentation

Observation

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Data Collected(Sample Size: 52 Households)

Effects of Locationon Usage

Locationof Fridge in

terms ofdynamics

Members ColorCategoriesLocation

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Photo Documentation

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Data Classi�cationLevel 1

UTILITYFORGETTABLES

EMOTIONALDECORATIVEREMINDERS

EATABLES

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Data Classi�cationLevel 2

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Color

*Sample Size: 52 Households

Page 12: Usage of Refrigerator in everyday life

Categories

*Sample Size: 52 Households

Page 13: Usage of Refrigerator in everyday life

Effects of Locationon Usage

*Sample Size: 52 Households

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Location v/sNo. of Members

Members

Members

Members*Sample Size: 52 Households

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Observations

“Don’t panic - I’m just here for the stuff on your refrigerator”

- Refrigerator tells the story of a household.- Magnets are properly aligned near the top, to keep them out of children’s reach.- Decorative pieces are again lined up near the top, i.e., at eye level.

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- Refrigerators are an effective means of communication.- Magnets on the refrigerator have decorative, emotional or aspirational values.

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Further ImprovementsLarger sample sizeMore diversity in samples

Page 18: Usage of Refrigerator in everyday life

Thank You.