ResearchMethodology

Anindita SahaApoorva Jain

Neelam GulrajaniParul Joshi

Noopur

Anchor Faculty:Mamata Rao

11 January 2013

DRE

DDEIID

Refrigeratorsin EverydayLife

Role of

PurposeTo identify patterns in usageTo look for valuable insightsTo identify design opportunities, if any

Alternate Uses of Refrigerators in typical households??

ScopeIt involves the study of the surroundings of a refrigerator in a typical household

Sample includes mostly families,hence homogenous due to time constraint

Limitations

Concentration on exteriors

MethodsPhoto Documentation

Observation

Data Collected(Sample Size: 52 Households)

Effects of Locationon Usage

Locationof Fridge in

terms ofdynamics

Members ColorCategoriesLocation

Photo Documentation

Data Classi�cationLevel 1

UTILITYFORGETTABLES

EMOTIONALDECORATIVEREMINDERS

EATABLES

Data Classi�cationLevel 2

Color

*Sample Size: 52 Households

Categories

*Sample Size: 52 Households

Effects of Locationon Usage

*Sample Size: 52 Households

Location v/sNo. of Members

Members

Members

Members*Sample Size: 52 Households

Observations

“Don’t panic - I’m just here for the stuff on your refrigerator”

- Refrigerator tells the story of a household.- Magnets are properly aligned near the top, to keep them out of children’s reach.- Decorative pieces are again lined up near the top, i.e., at eye level.

- Refrigerators are an effective means of communication.- Magnets on the refrigerator have decorative, emotional or aspirational values.

Further ImprovementsLarger sample sizeMore diversity in samples

Thank You.