use of social media by security agencies of us and the world

A Social Media Report on

SECURITY AND POLICE FORCES in USA and the WORLD

LIST OF FAMOUS POLICE AND SECURITY TWITTER HANDLES IN USA

Name Twitter Handle Followers Facebook Likes FBI   @FBI   1,067,859   1,154,232 CIA   @CIA 772,546 258,516 Homeland Security   @DHSgov   571,832   277,038

Boston Police   @bostonpolice   301,511   129,864 NYPD News   @NYPDnews   141,100   372,477 Seattle Police   @SeattlePD   97,387   12,254 Kansas Police   @kcpolice   61,654   29,206 Dallas Police   @DallasPD   49,421   63,186 Las Vegas Police   @LVMPD   39,574   46,484 San Francisco Police   @SFPD   35,405   22,136 Los Angeles Police   @LAPDHQ   30,104   44,050 Chicago Police   @Chicago_Police   24,182   67,252 Houston Police   @houstonpolice   13,119   69,674 San Diego Police   @SanDiegoPD   11,439   24,868

FBI

FBI has more than a million followers, both on Facebook and Twitter

Followers : FB Page Likes :

Avg. Tweets/RTs per day: Avg. posts per day:

1,067,957 1,154,321

2 1

A huge number of followers and likes also mean increased engagement rate, which is commendable considering they only make one to two posts per day.

FACEBOOK PAGE LIKES GROWTH

Likes on FBI’s Facebook page increased by 102% in last 12 months. A more than 100 percent growth is an indication of appreciation from the public and their success on using Facebook effectively.

SOURCE: FANPAGEKARMA.COM

There are 45 twitter handles associated with the FBI which make sure the citizens receive important information on time.

FBI Las Vegas  FBI Louisville  FBI Jacksonville  FBI Columbia  FBI San Juan  FBI Chicago  FBI Denver  FBI Milwaukee  FBI Indianapolis  FBI Springfield  FBI Buffalo  FBI Dallas  FBI San Diego  FBI Birmingham  FBI LEB  FBI Sacramento  FBI New Haven  FBI Cincinnati  FBI Norfolk  FBI StLouis  FBI MostWanted  FBI LittleRock  

FBI  FBI NewYork  FBI Los Angeles  FBI Washington Field  FBI Miami  FBI Portland  FBI Boston  FBI Records Vault  FBI Albuquerque  FBI SanFrancisco  FBI Knoxville  FBI Detroit  FBI Cleveland  FBI Salt Lake City  FBI Richmond  FBI Charlotte  FBI Omaha  FBI Pittsburgh  FBI Jackson  FBI Philadelphia  FBI Seattle  FBI Kansas City  FBI Mobile  

FBI’s most engaging posts on Facebook

High engagement also means, people rely on the information provided by FBI on social media channels.

FBI’s most engaging posts on Twitter

Higher engagement rate was seen among posts that were news related and involved the fate of many citizens.

What people think ? – Mixed Reactions

FBI getting mixed response from the people; specially criticized for being secretive. People want more openness in their methods.

CIA’s most engaging posts on Twitter – A tinge of Humor

Humor is one phenomenon that always works on all. CIA’s posts on Twitter, which received maximum attention are all funny statements related to in trend news stories. This not just keeps the audience engaged but also increases friendly terms between the two.

CIA’s reply to FBI on being welcomed to twitter

CIA knows how to keep the Human Face to Twitter!! Thanking and being humble is one such example.

CIA’s most engaging posts on Facebook

Posts that are related to providing information about serious news stories tend to get maximum attention.

NYPD’s most engaging posts An emotional approach to connect with the public

Innovative and fresh, the NYPD sure hit the right spot by engaging with their audience from an Emotional point of view. The likes and shares on their posts indicate that it worked!

Boston Police’s most engaging posts

Boston Police used a common approach of talking about things that concern and are related to the life of the commoners, such as awareness posts.

London Metropolitan Police

London Metropolitan Police’s most engaging posts

London Police focused on using posts which included humanity and an emotional angle. This helps project them as people who are just as human as the common people and remove fear from their minds.

INTERESTING FINDING

The twitter channels of police departments in USA are used as a medium for spreading awareness. They are not used for reporting crime or emergencies as they are not monitored 24/7.

COMPARISONS

TWITTER FOLLOWERS OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT THE WORLD

10,66,661

7,72,546

5,71,832

3,01,037 2,56,341

1,96,342 1,42,957 1,41,000

97,387

FBI CIA Homeland Security Boston Police London Police Manchester Police Nigeria Police Force NYPD Seattle

11,54,206

3,72,477

2,77,038 2,58,516 2,46,179 2,08,198

1,78,629 1,29,864

97,933 96,330

FBI NYPD Homeland Security

CIA Bangalore Traffic Police

Nigeria Police Force

NSA Boston Police Bangalore City Police

Greater Manchester

Police

FACEBOOK PAGE LIKES OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT THE WORLD

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A DIFFERENT APPROACH USED BY BANGALORE POLICE

Along with spreading news and information, Bangalore police is using their Social channels to address citizens’ complaints. An approach used by no other Police department (considered here) in the world.

http://www.thehindu.com/news/cities/bangalore/mn-reddi-asks-people-to-place-complaints-through-twitter/article6799240.ece

BANGALORE OFFICERS ALSO HAVE THEIR INDIVIDUAL CHANNELS

Apart from the existing Bangalore City Police and Bangalore Traffic Police channels, officers too have made individual channels to be accessible by the public with ease.

SUMMARY

It is nice to see police and security forces adapt well to social media, with the help of which they are sharing useful information, creating awareness among the public and keeping them up to date about the dos and don'ts. They also try different approaches to connect with the public – either through emotional pictures or messages or by adding a tinge of humor to their messages. They can use social media more effectively if they use an interactive approach with the public. The existing model is just one-sided communication.

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