user experience the devil in the detail - cim - 110314

USER EXPERIENCETHE DEVIL IS IN THE DETAIL

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WHO AM I?

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WHO AM I?

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FULL SERVICE DIGITAL AGENCY

WHO AM I?

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PRODUCT DESIGN DIRECTOR

WHAT IS UX?

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WHAT IS UX?

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Making people feel good when they are using your product. Designing emotion.

WHAT IS UX?

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"if a website degrades the user experience too much, people will simply stay away"

- Jakob Nielsen

WHAT IS UX?

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WHAT IS UX?

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It is not one-size fits all. It is not the same as UI but includes UI. It is not the same as usability. It can be time-consuming and expensive. It tends to deal with big problems in large systems.

WHAT IS UX?

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THE DETAIL

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THE DETAIL

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“If you take care of the small things, the big things take care of themselves.”

- Emily Dickinson

THE DETAIL

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THE DETAIL

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THE DETAIL

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THE DETAIL

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THE DETAIL

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THE DETAIL

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THE DETAIL

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Happy Confused Unhappy

BRAND

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BRAND

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“Brand = Experience”

- Andrew Heaton

CONVERSION

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CONVERSION

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Sharing. Multiple locations. 36X sharing increase.

CONVERSION

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Free signups. Added button to homepage. 158% increased trial signups. Increase in paid signups.

CONVERSION

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Lead Generation. Imagery, text, buttons. 62% Lead increase. 208% CTR increase.

Before

After

CONVERSION

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"I'm not here to enter into a relationship. I just want to buy something.”

!

“The $300,000,000 button”

- http://www.uie.com/

TRY IT YOURSELF

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TRY IT YOURSELF

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ANY QUESTIONS?

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MORE INFO

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MORE INFO

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http://littlebigdetails.com/ http://www.uxmag.com/ http://www.uxbooth.com/ http://ui.stackexchange.com/ http://stackoverflow.com/ http://uxexchange.com/ http://www.uie.com/ http://www.uxmatters.com/ http://52weeksofux.com/

http://www.uie.com/ http://www.boxesandarrows.com/ http://semanticstudios.com http://www.usabilitypost.com/ http://www.ixd101.com/ http://www.uxquotes.com/ http://www.everydayux.com/ http://useit.com http://www.uxarray.com/

TOOLS

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MORE INFO

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https://www.optimizely.com/ http://visualwebsiteoptimizer.com/ https://github.com/gregdingle/genetify/wiki http://unbounce.com/ http://www.google.com/analytics/features/content.html http://www.convert.com/ http://vanity.labnotes.org/ http://www.vertster.com/ http://www.bingocardcreator.com/abingo http://fivesecondtest.com/

THANKS

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