cim designation 2018 annual report | canadian securities institute · 2019-09-26 · canadian...

2018 ANNUALR E P O R T

Canadian Securities Institute CIM® Annual Report 2018 2

CSI CIM® DESIGNATION

CSI has been setting standards for excellence for financial professionals for over 50 years.

Our experience in training over one million global professionals, makes us the preferred partner for individuals, financial institutions, and regulators, internationally. Our certifications give financial professionals a strategic career advantage.

The Chartered Investment Manager (CIM®) des-ignation is the industry standard for discretionary investment and portfolio management services. It is recognized by Canadian securities regulators and ensures that those who earn it are qualified to evaluate and manage all aspects of a client’s investment portfolio.


WHAT IS COVERED

CIM® Promotional Activities(Strategy, campaign and website performance)

New Designation Holders In 2018

Advisory Council

Plans For 2019

CSI in the News

NEW DESIGNATION HOLDERS IN 2018


NEW DESIGNATION HOLDERS IN 2018

Designations in good standing new

Designations

6,086 789To be represented as an active CIM® in good standing, designation holders are required to renew their designation annually. In addition to this, designation holders are required to maintain their designation through continuing their education, adhering to CIM® Code of Ethics and committing to the terms of using the CIM® trademark.

New designation holders have com-pleted an approved education path (courses and exams) and have relevant work experience.

CIM® PROMOTIONAL ACTIVITIES


CIM® PROMOTION STRATEGY

CSI works hard to promote the CIM® on behalf of our designation holders. Our goal is to build aware-ness of the CIM® - emphasizing its value to the financial services community, employers and the investing public. We do this through digital and outdoor advertisements to reach our target audiences.

TARGET GROUPS• Investing public

• All financial professionals without designations and

potential CIM® holders

• Companies who employ financial professionals

DIGITAL ADVERTISEMENT STRATEGYImpactful online ads strategically placed on websites visited by target audiences

OUTDOOR ADVERTISEMENT STRATEGYBillboards displayed and television ads played at major financial buildings in Toronto (36 locations) and Montreal (9 locations)


CIM® PROMOTIONAL ACTIVITIES(OUTDOOR ADVERTISING)

Billboard and television ads displayed in business areas with high foot traffic aimed at enhancing brand awareness and reinforcing the CIM® designation value proposition.

BILLBOARD ADVERTISEMENT CAMPAIGN

Wall mural ad outside Toronto Transit Commission (TTC) subway station in Toronto’s financial district

Television ad in office buildings and public areas in Toronto and Montreal


CIM® PROMOTIONAL ACTIVITIES(DIGITAL MEDIA)

Leveraging websites most visited by the target

audience with online ads to attract, engage and

on-board aspiring financial professionals.

SOCIAL MEDIA CAMPAIGN

ONLINE WEBSITE AD CAMPAIGN


NEW CIM® WEBSITE DESIGN(LAUNCHED IN NOVEMBER 2018)

Re-designed the CIM® website to create a positive impact and engage with current and aspiring financial professionals, by:• Making the experience user friendly • SEO optimized to standout online• Built an intuitive learning path• Placed ‘Request More Information’

forms on all pages• Personalized responses to each

query submitted through the website form


NEW CIM® WEBSITE PERFORMANCE (LAUNCHED IN NOVEMBER 2018)

GROWTH FROM 2017

USERS

8,923NEW USERS

6,610PAGEVIEWS

13,568

USERS

518%NEW USERS

1,481%PAGEVIEWS

567%

ADVISORYCOUNCIL


ADVISORY COUNCIL

ADVISORY COUNCIL OVERVIEWMAY 24• Updated definition of experience for an FCSI® is approved• Sub-Committee struck to review “Fit and Proper Requirement” for

designations and the higher standard for an FCSI®

OCTOBER 23 • The higher standard for FCSI® holders was approved: FCSI® applica-

tions will not be approved if the applicant has declared bankruptcy (in the last 5 years) or has ever been convicted of a criminal offence

• “Fit and Proper Requirement” is approved for implementation in Q1 of 2019

• Two new Council Members nominated: Tiffany Harding, CIWM, FCSI® - Senior Financial Planner, RBC Wealth Management, RBC Dominion Securities Inc., Toronto Allen Xiao, FCSI®, Aviva Investors, Head of Risk, Americas, Chicago

• Three members left the council in 2018: Ken Wilke, Peter Folopou-los and Stacey Boyes

DESIGNATIONS ETHICS COMMITTEEWe have a separate ethics committee for our CSI Designations which is responsible for handling complaints against a CIM® designation holder in the rare event that they arise.

ADVISORY COUNCIL MEMBERS

CHAIRJames Campbell,Dipl. B., CFP®, FMA, CIM®, DMS, MBA, CGAP, FCSI®, CIWMIndependent Investment Solutions / Independent Insurance Solutions

COUNCILAllen XiaoFCSI®

Aviva Investors

Dannielle H. MacDonaldMBA, CIM®, CAMSNicola Wealth Management

Darcy FitzhenryCIM®, FCSI®

HSBC Bank Canada

David RitceyBSc, BBA, CFP®, CIM®, FCSI®, CIMA, TEPScotiaMcLeod

Édith BeaucageGPC, CIM®, MBA, EMBA, FCSI®

Desjardins

John KountourakisB.A., FMA, CIM®, FCSI® Manulife Securities Inc.

Joseph O’DonnellFCSI®, CIM®

National Bank Financial

Kevin L. GebertCIWM, CIM®, FCSI® Greenrock Financial Group Inc.

Kevin GeigerCIM®, FCSI®

ICM Asset Management

Robert N. HespFCSI®, CIWMHesp Wealth Advisory - BMO Nesbitt Burns

Sébastien BérardCIM®, FMA, CFP®, B.A. (économique), Pl.fin, FCSI® Financière Banque Nationale

Tania SladeCFA, FCSIMD, CIMMD

BMO Wealth Management

Tiffany HardingCFP, TEP, CLU, CDFA, CIWM, FCSI®

RBC Wealth Management

FELLOW OF CSI

CSI IN THE NEWS


CSI IN THE NEWS

The letters after your nameInvestment Executive - February 5, 2018... The CIM designation is for bankers, mutual fund reps and invest-ment advisors. Overseen by the CSI, the CIM originally was for bank employees who offer financial advice. [read more]

What happens when advice breaks up with investmentsAdvisors Edge - January 25, 2018... Yet financial planning bodies such as the Canadian Securities Institute (for the CIM), Financial Planning Standards Council (for the CFP) and the Institute for Advanced Financial Education include estate planning as an expected competency. [read more]

https://www.investmentexecutive.com/newspaper_/building-your-business-newspaper/the-letters-after-your-name/



https://www.advisor.ca/my-practice/conversations/what-happens-when-advice-breaks-up-with-investments/





PLANS FOR 2019


PLANS FOR 2019

Digital BadgesAt CSI, we believe in making meaningful

achievements visible and unlocking access

to a more diverse and qualified population.

Therefore, we are working on providing our students with

opportunities to share their course completions and important

milestones with their social network via digital badges. After

CSI issues digital badges, holders can share their credentials

with their network via social media. This will enable them to

enhance their online profile. These badges can also be used as

a medium to identify designation holders in good standing as

they will be implemented with respective expiration dates.

Automated Mentorship ProgramThe old individualized approach of pairing

off mentors with mentees does not scale in an era where we

would like all our learners to benefit from having a mentor. We

are implementing an automated ‘Mentor Intelligence Program’

that provides the perfect combination of using technology and

big data to build mentor-mentee relationships in the thousands

while still providing the soft-touch of the individualized

approach. This new algorithm will automatically match the

perfect mentor based upon data such as mentors’ job roles,

location, position, capacity to mentor and responsiveness.

DesignationsRenewal CampaignThis campaign is targeted to solidify CSI’s

reminders messaging around ensuring

annual designation maintenance requirements. In order to

maintain our CSI trademarked designations in good standing,

each designation holder receives communication on an annual

basis to ensure that the holder re-commits to requirements

relating to continuing education, code of ethics, trademark

license agreement and annual licensing fees. Individuals that

are able to complete the renewal process before the annual

expiration date of their designation are able to continue using

all the benefits of being a CSI credentialed designation holder.

We will be enhancing our communication to remind the

remaining designation holders to renew their designation and

reiterate late fee charges and legal repercussions of using CSI

designations without being in good standing.

Designations PathCampaignCSI designations have a reputation of

being the highest credentials for financial

professional across various verticals of the financial industry.

On a regular basis, we receive many requests from learners and

early-stage professionals who want to ensure that they are on

an appropriate path to CSI designations. Owing to the plethora

of requests from our learners, we are working on designation

path campaigns. We will provide those who have completed

their CSC and IFC courses various designation paths that are

most suitable for career growth.

THANK YOU

cim designation 2018 annual report | canadian securities institute · 2019-09-26 · canadian...

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