using big data to strengthen the national accounts

Using Big Data to Strengthen the National Accounts.Tourism Satellite Account

Presented by: Francisco Guillén MartínWith support by: Raúl Figueroa Díaz

and Cesar Cabrera Cedillo

System of National Accounts of Mexico

Satellite Accounts

Administrativerecords

The new data ecosystem offers other alternatives to measure the economic processes when they change fast ….

How to take advantageof Data Diluge?

Big Data

…… there is a massiveset of data which hasnot yet been used inthe National Accounts!

To expand the vision of the national accountant

Information costs

Timely

Detail of the information

There are structured and unstructured data sourceswhich can be helpful…

Complement thetraditional sources

Big Data projects in Mexico

+ 21 Thousand products1,049 National industries617 Industries304 Industry groups94 Subsectors20 Sectors

Transactions data

Consumer profile

Country of originZip code of residence of card users

Gender

Age

Purchasing power

Preferences and interests

Income

Number of transactions

Number of establishments

Temporal aggregation

Buying ratesMillions of transactions per day, per weekand per year

Source: BBVA- Data & Analytics* Data corresponding to the activity of BBVA Bancomer customers and customers outside this

bank who used their card during the period from August to December of 2015 in Point of Sale

Terminals (Bancomer POS).

During 2015 in Mexico were recorded *:

1.5 millions of transactions

20 millions of card users

813 billions of pesos

1.1 million of nationwide businesses

During the period from August to December 2015 it was possible to identify expenditure by type:

Source: Datatur

22.3%17.4%

10.3%9.4%

8.3%7.5%

7.2%5.6%

4.2%3.1%3.1%

1.6%

0.0 5.0 10.0 15.0 20.0 25.0

AlimentosTiendas departamentales

Otros*Entretenimiento

ViajesServicios

RestaurantesRegalos y artesanías

RopaBelleza

AutomotrizSalud

* Other includes: Sports, construction material, shoe store, music, jewellery among others.

HealthAutomotive

BeautyClothes

Gifts and craftsRestaurants

ServicesTravels

EntertainmentOther

Department storesFood

During the period from August to December 2015 it was possible to identify the expenditure by visitor:

Total expenditure was: $663,011,224

Transactions: 2,243,905

Source: DataturResident National tourist Foreign tourist

Origin of expenditure

National tourism– Top 5 Foreign tourism– Top 5

City Percentage of expenditure

CDMX 32.65%

Quintana Roo 14.50%

Mexico 8.38%

Yucatan 6.97%

Jalisco 4.18%

Country Percentage of expenditure

United States 60.62%

Argentina 18.75%

Costa Rica 3.31%

Canada 2.36%

Colombia 1.62%

For example: Mexican Inbound Tourism Consumption (ITC)(Million of mexican pesos)

Source: INEGI. Tourism Satellite Account of Mexico, 2016 preliminary. Base year 2013.

Example:Total Tourism Consumption

$ 2,619,806

Domestic Tourism Consumption

$ 2,156,993

Inbound tourism consumption

$ 462,813

- Hotels ???- Restaurants ???- Air transportation ???- Land transportation ???- Travel agencies ???- Car leasing ???

Inbound tourism consumption

$ 462,813

Hotels 25%

Restaurants 15%

Air transportation 35%

Land transportation 10%

Travel agencies 10%

Car leasing 5%

A distribution rate for Inbound Tourism Consumption (ITC) is identified by Point-of-Sale Terminals

Purchases at Point-of-Sale Terminals

Tourism products Inbound

TOTAL $ 462,813Hotels $ 115,703

Restaurants $ 69,422

Air transportation $ 161,985

Land transportation $ 46,281

Travel agencies $ 46,281

Car leasing $ 23,141

Breakdown of consumption by purpose, in the SNA

Modeling with POS data to measure the dimension and dynamics of consumption by purpose

Estimate of tourist consumption with non-traditional sources of information: booking.com; airbnb; journalistic notes; newsletters of hotels and tourism associations; etc.

Not all transactions from thevisitors or consumers arepurchased in cash, because ofthat, this data has to berelated to other studies, suchthe visitors profile surveys oropinions of experts in thefield of tourism behavior, withthe condition that theseopinions can be validatedthrough best practices1.

1 Tourism Satellite Account: Recommended Methodological Framework, 2008. Chapter 4.

Spending on:Travel purpose

Holidays Business Religious

Hotels NA

Restaurants NA

Air transportation NA

Land transportation

the holiday tourism has largepayments by credit and debit cards and less incash.

Assumptions …

Credit / Debit card

Cash

100% of spending from bussiness tourismis paid with credit and debit cards, this is becauseusually are job duties and this spending has to bechecked.

Spending on:Travel purpose

Holidays Business Religious

Hotels NA

Restaurants NA

Air transportation NA

Land transportation

Assumptions …

Credit / Debit card

Cash

from religious tourism, the main part of theirspending is in cash, for example, the ones who visit “LaVilla” don’t pay accommodation and hire freight trucktransportation from their residences.

Spending on:Travel purpose

Holidays Business Religious

Hotels NA

Restaurants NA

Air transportation NA

Land transportation

Assumptions …

Credit / Debit card

Cash

• In order to take full advantage of the TSA-Mexico data, it is necessary to be attentive to the changing environment of data and consider the opinions of researchers who perform similar exercises in other fields

• Invest in the systematization of non-traditional data sources

CONCLUSIONS

Conociendo México01 800 111 46 34

www.inegi.org.mxatencion.usuarios@inegi.org.mx

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Knowing Mexico