using facebook to connect with customers part 1. outline questions from librarians introduction to...

Using Facebook to

Connect With Customers

Part 1

OutlineQuestions from Librarians

Introduction to Facebook

Uses for Facebook

Facebook for Personal Use

Summary / Conclusions

What is Social Networking?

A way to connect with friends, family and colleagues online

Websites that help connect you with people with similar interests to you

Online tools that keep connected to your customers and patron base

Keyword: CONNECT

Why Social Networking?

It’s where your patrons are

One place to keep all contacts

Email is not as popular as it used to be

A new way to deliver news and information

Social Networks & Your Patrons

Social Network Stats from PEW (Jan 2009)75% of online adults 18-24 have a profile on a

social network site 57% of online adults 25-34 have a profile on a

social network 30% of online adults 35-44 have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile

http://www.pewinternet.org/PPF/r/272/report_display.asp

Why Facebook?Outreach opportunities

Virtual networking with librarians

Advertising opportunities

Your patrons are there! (or will be soon)

Facebook & Your PatronsExtremely popular

Most popular website among young adults (18-24)

More Facebook StatsMore than 400 million active users1

Facebook is the 4th most-trafficked site in the world2

More than 35 million users update their status each day, 60 million total status updates are posted daily1

More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week1

The fastest growing demographic is those 55 years and older3

1. http://www.facebook.com/press/info.php?statistics2. http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/3. http://mashable.com/2009/07/07/facebook-users-older/

Your Library on Facebook

Your Library on Facebook

Your Group on Facebook

Your Group on Facebook

Facebook Applications

Facebook Applications

Facebook Applications

Let’s Get StartedLogin to your account

www.web2learning.net/facebook-101/signing-up

Update Your Profilewww.web2learning.net/facebook-101/signing-up

Find Friendswww.web2learning.net/facebook-101/friends-and-

groups

Set up your privacywww.web2learning.net/facebook-101/settings

Guide to the Facebook Homepage: http://www.facebook.com/#!/sitetour/homepage.php

Reading ListIT Professional says “No” & Phil Bradley Responds

http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/

10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/

Facebook 101http://www.web2learning.net/facebook-101

Facebook as a social search engine and the implications for libraries in the twenty-first centuryLibrary Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088

Thank You

Nicole C. Engardnengard@gmail.com

Slides: http://web2learning.net > click Publications & Presentations