using facebook to generate b2b leads

B2B LEAD GENERATION USING FACEBOOK

Bill Combes Chief Social Officer bill@notimeforsocial.com

Agenda

Facebook Facts

Content and Social Media Strategy for your business

Using your page as your page and how to interact with other businesses as your page

Running Facebook Lead Ads – examples and the step by step process

Keeping up with changes on Facebook – Tips / Websites to follow

• 1.4 Billion users – 208 Million in the US and Canada • Facebook owns Instagram with 300 million+ users • Every second there are 20,000 people on Facebook. This means in just 18 minutes there are

11 million users on Facebook • On average there are 486,183 users a minute accessing Facebook from their mobile • 79% of all users are accessing Facebook from their mobile. • There are 745 million daily mobile users • Facebook is adding 7,246 people every 15 minutes or 8 per second • Every minute there are 150,000 messages sent • Every 15 minutes there are over 49 million posts. To be precise 49,433,000 or 3 million posts

per minute • There are 100,000 friend requests every 10 minutes • There are 500,000 Facebook “likes” every minute

• There are 500,000 Facebook “likes” every minute • Facebook generates $1.4 million in revenue every hour • Nearly 73% of Facebook’s ad revenue comes from mobile advertising • Facebook earns $2.5 billion a quarter from mobile advertising • People share 1.3 million pieces of content on Facebook every minute of every day • In November of 2014 the number of video uploads to Facebook exceeded YouTube video

uploads according to Social Bakers • Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year) • Photo uploads are 350 million per day • Users spend 21 minutes per day on average on Facebook • 31% of US senior citizens are on Facebook • 66% of all millennials (15-34 year olds) use Facebook • People spend 927 million hours a month playing Facebook games • There are 1 billion mobile app links enabled on Facebook

Source http://www.jeffbullas.com

CONTENT AND CONTENT STRATEGY

What is it you do? And WHY are you unique?

Answering this question has an impact on your business and your social media strategy

• It forces you to figure out: • Why your distinctive • Why your customers love you • And how your company fits into the marketplace • Find out where your customers are and your competitors

Once you answer these questions, you can implement an effective B2B lead strategy using Facebook Ads

Content Strategy Consists Of:

3-5 Posts per week

An aggressive ad budget strategy

Branding Posts IE: #MONDAYQUICKTIP

Posting Relevant Industry Articles

The Importance of Video

Replying and Interacting with anyone liking, commenting or posting to the page

The ENTIRE Strategy is based around the back end advertising

Using your page as your company pageUse this dropdown

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Sales Engine Webinar Campaign

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

282 Leads

$19 per lead

Your Facebo

ok Page Who

are your

customers?

What produc

t or service

s do you

offer?

Do you have a market

ing plan in place?

Do you have any

budget for

Facebook

Advertising?

Websites for great social media information and data:

Facebook ad training https://www.facebook.com/blueprint

Social Media Examiner http://www.socialmediaexaminer.com/

Jon Loomer http://www.jonloomer.com/

Shortstack http://www.shortstack.com/

Facebook Marketing for Business https://www.facebook.com/marketing

Facebook for Business: https://www.facebook.com/business

AdWeek SocialTimes: http://www.adweek.com/socialtimes (formally AllFacebook)

QUESTIONS?