PROFESSIONAL, POLISHED DESIGN MATTERS

38% of consumers will stop engaging with content

that is unattractive in imagery or layout

Brand credibility is judged 75% on the site’s overall design

The right colors increase brand recognition by 80%

TIP:

USER EXPERIENCE: IT’S ALL ABOUT THE USERS

WORK WITH AN EXPERIENCED WEB DESIGNER WHO WILL CREATE A CUSTOM DESIGN TO FIT THE NEEDS OF YOUR BUSINESS.

79% of people who don’t like what they find on one site will go back and search for another site

A one-second delay in website loading time can lead to a 7%

loss in conversion

39% of consumers will stop engaging with content if the

images won’t load

TIP:EVERY DECISION YOU MAKE ABOUT YOUR WEBSITE AND WEB DESIGN SHOULD BE FROM THE USER’S PERSPECTIVE. CONSIDER HOW YOUR DECISIONS WILL IMPACT THE LOAD SPEED AND SITE PERFORMANCE.

INSIGHTFUL CONTENT IS CRUCIAL

TIP:PAY CLOSE ATTENTION TO WEBSITE CONTENT AS IT CAN HAVE A SIGNIFICANT IMPACT ON LEAD GENERATION AND CONVERSIONS. INTEGRATE A BLOG INTO YOUR B2B WEB DESIGN.

OF CONSUMERS globally would rather

engage with content that’s beautifully designed as

opposed to simply designed

59%

OF CONSUMERS will abandon a website that takes longer than 3 SECONDS to load

40%

65% OF CONSUMERS want to see contact information on the site’s home page

46% OF CONSUMERS think the most annoying thing about a website is the lack of messaging

70% OF CONSUMERS learn about a company through their blog rather than ads

82% OF CONSUMERS enjoy reading relevant content from company blogs

60% OF CONSUMERS feel more positive about a brand after consuming content from it

B2B companies that blog 1X or 2X a month generate 70% more leads than companies that don’t blog.

WEB DESIGN STATISTICS FOR EFFECTIVE DESIGNCheck out these web design statistics before you build a B2B website to create a website that works well and generates leads.

MOBILE DESIGN IS MANDATORY

Mobile drives or influences 40% of revenue in the leading B2B organizations

50% of B2B searches today are made on smartphones

MOBILE SHOULD NOT BE AN AFTERTHOUGHT OF DESIGN. CONSIDER THE IMPACT OF YOUR DESIGN AND LAYOUT CHOICES AS THEY IMPACT THE MOBILE EXPERIENCE.

SOURCES:

• Impact: https://www.impactbnd.com/blog/user-experience-stats-infographic

• Think with Google: https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/

• Vendasta: https://www.vendasta.com/blog/58-spooky-stats-for-websites

90%

OF BUYERS who have a superior mobile experience say they are likely to buy again from the same company

90%

10%

TIP:

888.670.7803BOPDESIGN.COM ���